Co-creation Master Classes
Insight driven innovation
Research is constantly having to reinvent itself and deliver value in areas across businesses. It is increasingly being used to underpin and inspire innovation programmes and collaborations to drive brands forward, particularly in this time of economic uncertainty and ruthless competiveness.
With over ten years experience and many awards for its work, Sense Worldwide with its global Sense Network of over 2,000 collaborators is widely recognised as one of the world’s leading insight driven innovation consultancies. In this series of Co-creation Master Classes, Sense and some of their clients and partners will present a range of real world co-creation case studies in which they have identified lucrative opportunities and developed market leading brand strategies and product ideas. By attending these Master Classes, attendees will:
- Hear first hand how leading brands have used insight to drive innovation programmes
- Understand some simple tips to running an effective co-creation programme of activity
- Realise the importance of asking the right questions in the right way of the right people
- Appreciate how insight can provide inspiration for, and not just validate, brand strategy
Places will be limited so email cocreation@senseworldwide.com to reserve a place on one of the sessions shown below,.
Timetable of sessions
Timetable of sessions – repeated on both days of the show. Don’t forget to register for tickets for the Insight Show to gain entry.
11.00 - 11.30
How Open changes everything
How brands like Tesco opened up to collaborative approaches with 100% Open
12.00 - 12.30
Insight driven co-creation
How Discovery Channel shared a major piece of lifestyle research to drive a co-creation initiative.
13.00 - 13.30
Co-creating brand strategy
How Nike engaged consumers and cultural experts online and in co-creation workshops.
14.00 - 14.30
A co-creation framework
How Vodafone created a best practice co-creation approach for designing services.
15.00 - 15.30
Co-creating a brand Master Plan
How the Young Vic theatre engaged its audience to help reinvent and reposition itself.
16.00 - 16.30
Insight driven co-creation
How Discovery Channel shared a major piece of lifestyle research to drive a co-creation initiative.
Places will be limited so please contact cocreation@senseworldwide.com to register your interest.
