VISITOR ZONE
Press Releases
ABa UNLOCKS THE MYSTERY AT INSIGHT
November 2007
With a focus on helping clients maximise the bottom line to yield increased sales, ABa aims to challenge the perception of mystery shopping with its bespoke, consistent and innovative evaluation processes.
The team will deliver a striking seminar on 21 November at 14:00 - 15:00 set to open the door on getting value from mystery shopping with case studies from Sainsbury's, Homebase and Orange.
ABa's unique approach, preferring smaller teams of hand picked professional field-force, promises to be instrumental in demonstrating best practice approaches to unlocking business value through better customer service.
The business prides itself on a bespoke client approach and a passion for helping organisations get the best from their employees for maximum business advantage.
With nearly two decades of experience spanning the globe, ABa's Managing Director, Kate Jacobson, is refreshing in her approach to the businesses offer: "Most bad experiences go unreported especially on the front line, arguably the public face of any organisation. Mystery shopping that captures the customer experience in a methodical, consistent and professional manner is vital to the life blood of a business. Likewise, good service experiences must be recognised and rewarded be it in the aisles, on the web, the phone or the high street.
"Specialist mystery shopping strategies have a vital role to play in sharpening any business's acumen with respect to the behaviours of their front line at all of their customer touch points.
"The link between customer experience and sales has never been closer and organisations need to fully understand the fundamental implications of the customer experience at all customer service touch points within their business if they are to maximize sales.
"As a business we are passionate about service and have the operational Intellectual Property required to help organisations deliver nothing but the best!"
-end-
Notes to editors:
Setup in 1990 and headquartered in Manchester, ABa Quality Monitoring Ltd operates four main divisions covering retail, leisure, contact centre and compliance audits. Majoring on bespoke, premium quality assessments across any customer-organisation touch point, the company has developed an impressive global portfolio of clients. With a hand selected and internally accredited small team of mystery customers, ABa punches above its weight with innovative reporting through a polished and reliable field-force. www.aba.co.uk
For further media information please contact:
Matt Royle, Danny Lynch or Amy Watson
Powell Communications
T: 0161 828 5400
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