Showcase Theatre

Get more from your customer insight and deliver one version of the truth to drive customer centricity

Straight from the horse's mouth

"The prospect of getting the true facts - straight, as it were, from the horse's mouth - held him fascinated." PG Woodhouse

In this workshop we examine in depth the issues that truly affect the online panelist. Why do they take surveys? Why do they not? What makes a person drop out of a survey? What makes them persevere? Why do they join other panels? What do they think of the rewards we offer? SSI draws on it's unique heritage and experience to bring you the respondent experience - straight from the horse's mouth.

Automated insight - New Technology for a Streamlined Insight Process

• Advanced storage and search of key company insight data
• Effective dissemination and communication of insights
• Making sure that insight shares a place at the very heart of your organization

Richard Walker, Managing Director, Nunwood Film Productions
Luke Allen, Managing Director, Nunwood Knowledge Systems

Sample evolved: How WEB2.0 technology is creating a new breed of online panel.

In this presentation Toluna highlights how it is evolving its global online research panels into online communities using WEB 2.0 technology. Learn why online panel communities can provide exceptional response rates and data reliability using innovative tools for member recruitment and panel maintenance.

• Online Panels V online panel communities?
• Increase profiling granularity and reliability
• Increase response rates

Building an online panel community: The why, the how and the ROI

In this presentation Toluna will provide valuable insights into building branded online panel communities. Several case studies will be referenced in order to provide best practice guidelines on how to implement and extract the maximum return on investment from a panel community. Learn..

• How to select a panel management system
• What is panel management?
• What is my panel dashboard?
• Portal management, how do I engage with my panellists?
• WEB 2.0 - what can be done? What should be done?

Using faces; Measuring emotional engagement for early stage creative

Future Foundation gives you a world of Insight

This session is designed to enlighten visitors to the world of consumer insight that The Future Foundation has built up over the 10 years since it's inception by two highly experienced and respected social trend observers, Melanie Howard and Michael Willmott.

This showcase session will take you through The Future Foundation's capabilities and branded insight services including the bespoke consultancy services offer, the nVision online consumer insight and trend database, Futureproofing workshops and the newly launched 'Turning Insight into Innovation' initiative.

With well over 300 private and public sector clients The Future Foundation ensures that the consumer, their attitudes, behaviour and future lives are kept at the heart of everything an Insight or Research department does in providing Marketing and Executive Management with the right ammunition for clear strategy planning, new product development and long term planning.

Jamie will illustrate his talk with case histories and examples, and field any questions.

Jamie Allsopp, Associate Director of Innovation, The Future Foundation

Strategies for ROI Management

• Using business metrics to drive bottom line

Tim Knight, Director, Nunwood
Colin Bunn, Senior Consultant, Nunwood Business Analytics

Behavioural Targeting without CRM.

Robert Stevens presents a new approach to behavioural targeting that does not require a CRM solution to underpin it. The approach can also be used in conjunction with a CRM solution to bring even more conversions.

Robert Stevens, Director, Bunnyfoot

Analysis is the researcher�s gift to management; theories are for academics

From AIDA to You ain't seen nothing yet. From Advertising theory to real life.

Theories are short-cuts to understanding. They can provide a basis for evaluation.

But if the advertising doesn't fit the theory, has it failed?

Surely the relevant issue is what the advertising has achieved against the strategy - and there are almost as many strategies as there are ads. So, no short-cuts: understand the purpose of the advertising, and analyse the data as appropriate.

This talk will bring alive the theories with good and bad examples of advertising and how they do not always relate to theories

Peter Carter

Does your ad have emotional impact?

Emotional Response is directly linked to recall and a major impact on your brand loyalty.

Emotion Tool™ is the ONLY SOFTWARE that objectively, reliably, and non-intrusively measures the Emotional Response and Visual Attention on advertisements.
Emotion Tool™ illustrates why your design works or why is does not work. Save valuable time and money and make sure that your message reaches your target group!

ONE - is the number of chances you have to reach your customer with your ad - are you ready to make that lasting impression and stop wasting ad budgets?

Learn how Bang & Olufsen used Emotion ToolTM to optimize their ad decision process.