EXHIBITOR ZONE
who will visit?
Visitors will come to the show to meet companies who can help to develop accurate insight, which will assist in identifying and resolving business issues. Business people today know that they need to stay ahead to keep their competitive advantage and effective research helps them to do just that. Accurate insight is an essential business tool for marketers, and it forms the core of successful marketing strategies.
Senior decision makers with the following job functions will attend the show:
- Market Research Director
- Market Research Manager
- Marketing Director
- Marketing Manager
- Brand Manager
- Market Research Analyst
- Category Development Manager
- Information Officer
- Insight Manager
- Insight Analyst
- Business Development Director
- Sales Promotion director
- Head of Planning & Research
They will come from a range of industry sectors that will be spending millions on research in the months after the Insight Show 2008:
- FMCG
- Media / Advertising
- Automotive
- Food and Drink
- Pharmaceutical
- Retail
- Central Government
- Public Sector
- Financial
- Travel & Transport
2007 VISITOR STATISTICS*
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Involvement in Purchasing |
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PURCHASING DECISION MAKER |
39% |
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DECISION INFLUENCER |
33% |
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PRODUCT/SERVICE SPECIFIER |
10% |
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NOT INVOLVED |
26% |
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Expected Annual Spend on Research |
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UP TO £50,000 |
38% |
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OVER £1M |
21% |
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£50,000 TO £99,000 |
11% |
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£100,000 TO £249,000 |
11% |
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£250,000 TO £499,000 |
11% |
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£500,000 TO £999,000 |
9% |
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Job Function
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MARKET RESEARCH MANAGER |
16% |
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CHIEF EXECUTIVE/MD |
15% |
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MARKET RESEARCH DIRECTOR |
9% |
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MARKET RESEARCH ANALYST |
9% |
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MARKET RESEARCH CONSULTANT |
7% |
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INSIGHT MANAGER/DIRECTOR |
7% |
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MARKETING DIRECTOR/MANAGER |
6% |
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MARKETING SERVICES MANAGER |
2% |
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NEW PRODUCT DEVELOPMENT DIRECTOR/MANAGER |
2% |
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MARKETING SALES EXECUTIVE |
2% |
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PRODUCT DEVELOPMENT DIRECTOR/MANAGER |
2% |
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MEDIA DIRECTOR/MANAGER/PLANNER/BUYER |
1% |
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BRAND MANAGER |
1% |
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DATABASE MARKETING DIRECTOR/MANAGER |
1% |
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SALES PROMOTION MANAGER |
1% |
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Areas of Interest at the insight show
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QUANTITATIVE RESEARCH |
62% | |
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QUALITATIVE RESEARCH |
60% | |
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FACE TO FACE |
51% | |
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ONLINE/CAPI/CATI |
49% | |
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FOCUS/DISCUSSION GROUPS |
46% | |
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TELEPHONE RESEARCH |
43% | |
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DESK RESEARCH |
40% | |
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MYSTERY SHOPPING |
24% | |
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POSTAL |
23% | |
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OMNIBUS STUDIES |
23% | |
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OBSERVATION STUDIES |
22% | |
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Industry Sector
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FMCG |
32% | |
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MEDIA |
29% | |
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FINANCIAL |
28% | |
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RETAIL |
27% | |
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TELECOMMS |
24% | |
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GOVERNMENT/UTILITIES |
20% | |
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ENTERTAINMENT/LEISURE |
20% | |
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TRANSPORT/TRAVEL |
17% | |
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CONSUMER DURABLES |
17% | |
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PHARMACEUTICALS |
17% | |
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AUTOMOTIVE |
16% | |
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COMPUTER HARDWARE/SOFTWARE |
16% | |
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EDUCATION |
14% | |
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CHARITY |
11% | |
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EDUCATION |
9% | |
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CONSTRUCTION ENGINEERING/INDUSTRIAL PRODUCTS |
8% | |
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Aims in Attending the insight show |
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INSPIRATION/NEW IDEAS |
74% | |
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NETWORK |
56% | |
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FIND NEW SUPPLIERS |
45% | |
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SEMINAR SESSIONS/EDUCATION |
40% | |
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MEET EXISTING SUPPLIERS |
37% | |
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CONSIDER EXHIBITING |
10% | |
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Visitor quotes:
"The fact that the show pulls together everyone under one roof means it's a great use of my time"
"It opened my eyes to some of the specialist suppliers that I had no idea about previously"
"There were many exhibitors who were unique, I felt I could wander freely in a relaxed atmosphere"
"Insight certainly fulfilled my expectations; I wish I'd had more time there"
"I wanted to get an insight into some of the new technologies in market research. I am conscious that market research is changing and I need to know the latest developments"
"The MRS taster sessions were a great idea"
"I particularly like the way you can wander and meet people informally" |
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*SHOW DATA SYSTEMS VISITOR STATISTICS INSIGHT SHOW 2007>