AURA Conference & Awards 2017

STORY TELLING - Wednesday 8th March 2017

Sponsored by 

zappistore

YOUR DAY AT A GLANCE

The AURA Conference Room –  Olympia West

9.00am: Show opens for AURA Members
9.15am: 
Registration / Coffee  
9.40am: 
Welcome & Introduction to the Day – Helen James, AURA Chair
9.50am: 
Welcome to Storytelling - Stephen Phillips, CEO Zappistore 
10.00am: Training session: UK Body Talklearn how to take complex messages and turn them
11.20am: Coffee Break
11.40am 3 very different Storytelling case studies:
Sky – Rupesh Patel -
In a world where MR and data analytics converge, Sky used story telling and an ‘introduce a friend’ segmentation that involved multiple disciplines (Qual, Quant, Data science models), to get the impact distributed across Sky.
Paypal & Firefish – Bob Cook – how great story telling redefined the Paypal brand. Bob describes the process they chose, along with the tangible results and impact achieved.
Unilever Innovation & MASH – Jonathan Williams - How Mash helped the Unilever laundry team use video storytelling to create a 'burning platform' that won internal investment for long term innovations.
3 mins at end of each for groups of 3-4 to share learnings
1.20pm: Final Remarks – AURA 
1.25pm: 
Conference finishes
1.25pm: Lunch
14.30pm - 16.30pm: Agency One to One Meetings – AURA Conference Room
18.30pm onward: AURA Awards Party – The Conservatory @ Millennium Gloucester Hotel,Kensington

Before you arrive

  •  You are pre-registered for the show and for the AURA conference. You will have your badge e-mailed to you, please print this out in colour and bring it with you. Go straight to Olympia West, where registration will be available. If you do not have your badge with you or do not have access to a colour printer, please queue to get your new badge printed. Any badge queries please email: Dominique.Spence-Polin@centaurmedia.com.
  • Double check your One to One Meetings. Log back into AURA Meetings Portal and check “Your Diary” for confirmed meetings and note the times / agencies that you are seeing. All meetings will take place in the AURA Conference Room after Lunch. Any queries please email: Dominique.Spence-Polin@centaurmedia.com
  • Make sure you are on the party list. We will be emailing all members who have registered for the party giving them final details. If you are not on the list yet let us know as we may be able to find you a ticket.

Your AURA badge gives you access to all zones at Insight Show and MWLive for both days of the Show and also free access to the VIP Centre Stage Conference taking place on March 8th 2017

On the day: The Conference

  • Insight Show opens at 9:00 for Aura Members, which will help you skip the queues. You need to be at the venue by 9:00 in order to be in good time for the start of the conference at 09:40. The AURA Conference is located in Olympia West.
  • There is a cloak room close to the reception area. This is paid for £1.00 per item, £2.00 for large bags.
  • There will be coffee available on arrival in the AURA Conference room from 9:15 onwards.

Aura Conference

Lunch

Aura members will receive a complimentary lunch voucher. The voucher can be redeemed at any of the 4 cafes within The Insight Show, and Marketing Week Live.

On the day: Agency One to One Meetings

  • If you have asked to have agency networking meetings you need to re-check your meetings schedule on the AURA Meetings Portal and check “Your Diary”.
  • The agency meetings will be held in the AURA Conference room and will last a maximum of 15 minutes, so please do not be late.
  • Please make sure you come to your meeting. This is why the agencies sponsor our event and make it free to us to attend.
  • If you are disappointed not to have an agency meeting you can still seek them out at their stand at the Show.

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