AURA Conference & Awards 2017
STORY TELLING - Wednesday 8th March 2017
YOUR DAY AT A GLANCE
The AURA Conference Room – Olympia West
9.00am: Show opens for AURA Members
9.15am: Registration / Coffee
9.40am: Welcome & Introduction to the Day – Helen James, AURA Chair
9.50am: Welcome to Storytelling - Stephen Phillips, CEO Zappistore
10.00am: Training session: UK Body Talk - learn how to take complex messages and turn them
11.20am: Coffee Break
11.40am 3 very different Storytelling case studies:
Sky – Rupesh Patel - In a world where MR and data analytics converge, Sky used story telling and an ‘introduce a friend’ segmentation that involved multiple disciplines (Qual, Quant, Data science models), to get the impact distributed across Sky.
Paypal & Firefish – Bob Cook – how great story telling redefined the Paypal brand. Bob describes the process they chose, along with the tangible results and impact achieved.
Unilever Innovation & MASH – Jonathan Williams - How Mash helped the Unilever laundry team use video storytelling to create a 'burning platform' that won internal investment for long term innovations.
3 mins at end of each for groups of 3-4 to share learnings
1.20pm: Final Remarks – AURA
1.25pm: Conference finishes
14.30pm - 16.30pm: Agency One to One Meetings – AURA Conference Room
18.30pm onward: AURA Awards Party – The Conservatory @ Millennium Gloucester Hotel,Kensington