| Day 1: Wednesday 29 June 2011 |
| Conference Room 1 |
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10:00 - 10:45
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IN1: "The unchanging man is the proper study of the communicator."
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"The unchanging man is the proper study of the communicator." Bill Bernbach.
Or, put another way, it doesn't matter how much you know about technology unless you know about people, and that means how they act not what they claim to think
Presented by:
Rory Sutherland, Vice-Chairman, Ogilvy Group UK
How understanding human behaviour will change the way you write objectives forever
Presented by:
Suzannah Kinsella, Head of Public Engagement, COI
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11:00 - 11:45
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INA: Product placement: putting brands in context
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Presented by:
Joe Beek, Commercial Research Manager – Channel 4
Kirsty Koch, Associate Director – SPA Future Thinking
 
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12:00 - 12:45
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IN2: A whole new wwworld
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A whole new wwworld – a frank account of the challenges of setting up and running a successful online community
Presented by:
Nikki Carlisle, Head of Consumer Products and Retail, FreshMinds Research
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13:00 - 13:45
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IN3: Semiotics and The Charity Sector: battling the cliches
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Presented by:
Michael Flexer, Head of Research, Practical Semiotics
Susan Rogers, Insights and Awareness Advisor, World Vision UK
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14:00 - 14:45
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IN4: Using trance to understand decision-making: a new role for an ancient methodology
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Presented by:
Lisa Morgan, Associate, Wardle McLean
Judith Wardle, Joint MD, Wardle McLean
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15:00 - 15:45
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IN5: Turning insights about everyday life and social relationships into business opportunities
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Presented by:
Oskar Korkman, Director, Insights Creation, Nokia
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16:00 - 16:45
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IN6: Welcome to The Dragon’s Den
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Synopsis: An exciting approach to Consumer Immersion developed by Relish Research for AN Media
Presented by:
Richard Brown, Associate Director, Relish Research
Monika Zielonka, Insight Manager, AN Media
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| Conference Room 2- AURA Conference |
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10:00 - 10:45
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IN13: How insights from brand communities fit into the broader picture
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Presented by:
Beccy Stamp, Verve and John Roberts, Australian National University
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11:00 - 11:45
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IN14: Behavioural economics - making a difference in the real world
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Presented by:
Wendy Gordon, Acacia Avenue
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12:00 - 12:45
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IN15: Neuroscience and its impact on the world of research
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Presented by:
Gemma Calvert, Neurosense and Robin Wight, Engine
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| Day 2: Thursday 30 June 2011 |
| Conference Room 1 |
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10:00 - 10:45
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IN7: Context is everything
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Nokia and Truth’s approach to behavioural and needs driven product creation – an end to end case study from opportunity identification to launch of location-based mobile solutions.
Presented by:
Andy Dexter, Head of Truth, Truth
Tom Crawford, Director, Consumer Analytics & Insights, NOKIA
 
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11:00 - 11:45
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IN8: Emotional profiling in practice: defining the future sound of electric vehicles
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Presented by:
Kay Robinson, Marketing Specialist, HARMAN International Automotive Division
Jerome Linder, Director, Brandphonics at MMR Research Worldwide Ltd
 
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12:00 - 12:45
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IN9: Fragrance Category Management: an in-depth exploration of the luxury fragrance category
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Presented by:
Liberty Teissedre, UK Account Manager, Sorgem
Evelyne Redier, International Market Research Director, LVMH Fragrances and Cosmetics
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13:00 - 13:45
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IN10: Using insight to optimise the multichannel customer experience
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Presented by:
Derek Eccleston, Research Director, eDigitalResearch
Deborah Bates, Knowledge Manager, Halfords
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14:00 - 14:45
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IN11: Getting together - how Orange's better together community has helped Orange to get closer to its customers
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Presented by:
Anna Tozer, Senior Insights Manager - Segmentation, Consumer Trends and Planning, Everything Everywhere
Paul Lawson, Client Services Director, VERVE
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15:00 - 15:45
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| Conference Room 2 |
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10:00 - 10:45
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IN16: Insight at innocent: putting customers at the heart of everything we do
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Presented by:
Iain Leopold, Insight Manager, innocent
Andrew Tharme, Managing Director, SPA Future Thinking
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11:00 - 11:45
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IN17: Panel Discussion: What does real customer engagement look like?
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Did you know that for every 100,000 “likes” that a Facebook fan page gets, a given post from the brand will receive, on average, only 54 “Likes” and only 9 comments? In contrast, in private insight communities, an average of 64.1% of community members actively create new content every month.
Join Manila Austin, Ph.D., Vice President of Research at Communispace as she walks through newly released research on online customer engagement. Manila will also chat with community practitioners about their journey into gaining richer insights via private online communities. Attend this session and you will:
- Learn about the differences in motivations and expectations that govern behavior in private online communities vs. other forms of social media.
- Identify what influences participation, and how to build vibrant relationships with customers.
- Find out how and why major brands turn to private online communities, and how to integrate customer thinking into your company.
Presented by:
Manila Austin, Vice President of Research, Communispace
Sally O’Rourke, Managing Director, Europe, Communispace
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12:00 - 12:45
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IN18: The worm test has turned - combining communications research techniques to give greater insight for clients
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Presented by:
Stuart Peters, Marketing Research Manager, Customer Insight and Strategy, Aviva
Steve Ogborn, Director, ICM Research
 
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13:00 - 13:45
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IN19: The Currency of 'Cool': Keeping up to date with teens by better understanding what's hot
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Presented by:
Martin Oxley, Managing Director, Buzzback Market Research Europe
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14:00 - 14:45
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IN20: Joining up online and offline
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Understanding the multichannel customer journey to get a truer picture of how your customers are really engaging with your brand, content and services
Presented by:
Anita Hague, Global Research Director, Financial Times
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15:00 - 15:45
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IN21: Quant Research + Semiotics: turning quant data into cultural insight
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Presented by:
Martyn U’ren, Business Intelligence Manager, News International
Rob Thomas, Director, Practical Semiotics
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