ohal is the leading marketing response consultancy in Europe with offices in London, New York, Paris, Copenhagen & Stockholm. ohal provides clients with information and tools that enable them to maximise their marketing ROI and minimise CPA.
Established for over 35 years and part of WPP group since 2002, ohal is an independent consultancy that has modelling experience in over 30 countries and a wide variety of industries including: Telecoms, FMCG, Retail, Financial Services, Online and Transportation to name a few.
ohal specialises in ROI Analysis, Budget Optimisation, Media Laydown, Sales and KPI Forecasting, Media Synergy Analysis, Customer Segmentation and CRM Analytics. ohal’s central objective is to assist a range of clients globally in understanding what drives sales and profits, forecast the impact from different investment scenarios, optimise future investments for better returns and provide on-going consultancy.
ohal uses a combination of independently sourced media data, ohal’s own database of macro-economic, climatic and financial tracking data, together with client data, to create a realistic model to identify the drivers of a variety of KPIs.
ohal has a global workforce composed of more than 80 consultants. Dedicated teams are headed by experienced partners enabling ohal to provide valuable insight and actionable recommendations with on-going support.
ohal has a proven track record with almost 1,700 projects completed for 180 major national and international clients. The results, insights and recommendations delivered impact the clients’ bottom line and ohal have shown clients how to double their marketing ROI.
Many of these clients have worked with ohal for over 10 years. These same clients have also tripled their spend over this period, showing how highly our expertise is valued by our clients.