A strategic insight consultancy which takes information from a wide variety of sources and makes sense of it. Strong track record in customer understanding, market structure/sizing and competitor intelligence. Director level staff manage all projects and give clear and concise recommendations in a business context.
Purple Market Research offer a seamless process for addressing complex business and marketing issues through a combination of research techniques:
- Desk research and market intelligence
- Qualitative depth interviews and focus groups
- Quantitative survey research
- Creative problem solving
- Training
The services are offered separately or as an integrated whole.
Purple Market Research conduct both business to business and consumer research to cover UK and international markets.
Sectors we cover :
- Public sector
- Building and DIY
- Education/training
- Energy
- Environmental issues
- Financial
- Fleet/Transport
- FMCG
- Professional services
- Retail
- Technology
And many more…
Purple Market Research Helpdesk is a desk research service providing customer, competitor and market intelligence. It is a cost effective extension to your existing team, providing access to experience and expertise in desk research techniques. We can provide:
- An overview of a key target market- size, profile, trends
- Ongoing feedback on your competitors activity
- Intelligence on your own customers’ activities and markets
- A monitor of issues relevant to your markets or your customers’ markets
- A quick snapshot of a market, customer, competitor or issue
The helpdesk can offer a range of service levels, from straight forward information gathering exercise through to an integrated market intelligence service combining fieldwork, guru interviews, analysis and reporting.
If you are interested in learning about how to conduct desk research, Purple Market Research now offer Desk Research training courses on both a corporate and personal scale.
Purple MR has also launched ‘Green Choices’, a new research service for those involved in carbon reduction. It provides access to the views and opinions of four key audiences:
- Environmental and energy efficiency experts
- Corporate Sustainability Managers/Directors
- SME’s
- UK consumers
Highly qualified energy efficiency experts include government advisors, trade associations, consultants and journalists, Sustainability managers and directors give feedback on products and services. SME’s outline the extent to which they are taking responsibility for carbon reduction.
Consumer views are accessed through an ongoing monitor, conducted jointly with online specialists Aurora UK. Since 2008, Purple MR has been tracking attitudes of UK consumers to better understand the extent to which they think green when making purchases and how this changes over time. We have produced a ‘green’ league table based on consumer’s perceived green credentials of companies, enabling companies to benchmark their green performance and measure themselves against competitors.
Purple MR has a wealth of experience in the energy efficiency market, having recently produced detailed reports for the Energy Savings Trust. Purple MR have also conducted numerous studies to inform energy efficient product and service development and in the process established many contacts in the low carbon industry.