Research Now offers Mosaic, the Experian product for in depth profiling
Research Now, the international online fieldwork and panel specialists, will be offering Mosaic’s detailed panel profiling and valuable segmentation tool, on its panels across the globe.
The new offering works in association with Experian, the global leader in providing information, analytical and marketing services. Mosaic is Experian’s market leading people classification used to gain insight into local consumer markets, behaviours and lifestyles. Combining these unique information tools and the deep understanding of individuals, markets and economies with Research Now’s profiled online panels will give researchers a great resource to target and segment sample, as well as analyse research data with Mosaic applied at person, household or postcode level.
Mosaic is a global consumer classification tool and is available in 29 major countries. It classifies one billion consumers worldwide, covering a third of the surface area of the Earth and is available across the world’s most prosperous economies including China, North America, Europe and Asia Pacific. Research Now’s comprehensive panel information will aid in providing accurate and rich descriptive data for Mosaic globally.
Chris Havemann, CEO Research Now added: “We are genuinely excited by the Research Now and Experian partnership. It provides a competitive advantage for our clients around the globe; as such a detailed classification will enable them to deliver highly targeted and profiled information. Including Mosaic in our offering is the result of a continuous development programme and demonstrates true innovation”
Nigel Wilson, Managing Director of Experian’s Business Strategies division, concluded: “Experian has been developing classifications for over 25 years and Mosaic offers an exceptional, detailed and accurate picture of consumers, their households and neighbourhoods. Mosaic has become the classification of choice because its accuracy, richness and detailed level of insight cannot be matched. This partnership with Research Now will give the market research industry endless insight possibilities”
Enquiries:
General Enquiries:
Konstanze Just, Global Marketing Director, Research Now
kjust@researchnow.co.uk
T: + 44 20 7921 2400
Chris Havemann, Chief Executive, Research Now
chris@researchnow.co.uk
T: + 44 20 7921 2400
Strategic, Financial and Corporate Communications:
Alistair Mackinnon-Musson, Hudson Sandler
Alistair@hspr.com
T: + 44 20 7796 4133
About Research Now:
www.researchnow.co.uk · Research Now is a leading international online fieldwork and panel specialist. · Research Now has 36 proprietary, research-only online panels across Europe, the Americas and Asia-Pacific which are used by leading research agencies and some of the world’s best known companies. · Research Now has 17 offices – London, Paris, Frankfurt, Hamburg, Munich, Athens, New York, Chicago, San Francisco, Dallas, Los Angeles, Toronto, Sydney, Melbourne, Auckland, Shanghai, Singapore. · Research Now is an independent public company quoted on the AIM market of the London Stock Exchange (AIM: RNOW).