Media Zone

All News

Visionslive.com – new online qualitative research tools launched

Visionslive.com, a London-based provider of online research tools for qualitative market research consultants and marketers, has released a new set of tools to complement its existing suite. These will be launched and demonstrated at the upcoming Insight Show.

The new tools include the 'Visionslive Next-Generation Bulletin Board' platform – a new online qualitative discussion and co-creation board that can be launched instantly, and which enables researchers to discuss and develop topics and test concepts with participants over a period of time.

Visionslive is also releasing Remote Screen View, a tool that allows researchers to remotely watch live 'over the shoulder' footage of anyone viewing a website or rich application. This is useful for clients who want to develop an understanding of how a user browses their website or rich media application, and helps them gain insight as to improve usability or other aspects of the service. It uses a new technology that allows a moderator to remotely view and guide a user through any website, even those that include video content and rich media.

"With the ubiquity of e-commerce, as well as the growth of social website and social media use across all age-groups, brands now know that 'Online' is a new kind of ‘natural environment’ for consumers, and one which  needs to be understood on its own turf " says Visionslive.com CEO Andrew Kerdemelidis.

"Visionslive.com provides a set of research tools that allow natural engagement with the Online consumer, in a way that can be far more convenient, comfortable and relevant to them than other research methods"

“I invite anyone who wants to see a faster and more relevant way to get great insights using online methods, to come to our stand at the Insight show for an eye-opening demo”

More information can be found at http://www.visionslive.com or by emailing info@visionslive.com.