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When a tree falls in the wood does it make a sound?

Tuesday, May 11, 2010

New technology in Market Research proves that it does!  

For the first time, respondents who fail to take part in survey research will be measured to determine if they are different from those who do?  And how is this magic trick done?  Sample Source Auditors™ a division of Mktg, Inc. a company who specializes in advancing new approaches to online survey research has announced a new type of online panel that captures non-response and attrition bias in a way never before seen in the industry.
President Steven Gittelman, made his position clear, “not only does the tree in the wood make a sound but it sounds different.   And if online panels who don’t answer our questions are different from those who do, then we have a problem and we have to quantify it.”

Sample Source Auditors™ announces, Certified Respondents by Real ID™. This exciting technology, takes online quality measures to new heights. Real Id™ gives researchers:

• Verification of a respondent’s identity and uniqueness.
• Assurance that a real person is answering a survey and that they are appropriately  engaged
• QMetrics®, quality index identifies the 'worst' respondents
• Micro-behaviorally targeted™  respondents (patent pending)

 Real ID™ includes the following steps:

1. All respondents are digitally fingerprinted for de-duplication.
2. All respondents are verified through SampleMetrics™, a proprietary algorithm for insuring that respondents are who they say they are, where they are.
3. Respondents are classified for engagement by Q-Metrics®
4. Respondents are classified by the accuracy of their responses through Accutrac™.
5. Respondents are Micro-Behaviorally Fingerprinted® through a grouping of segmentations.
6. The composite of all respondents are compared to certain reference sampling structures such as the Grand Mean®, a subset of the Grand Mean, a probabilistic sampling framework, or a custom designed profile acceptable to the client.
7. Mid-term corrections are made against demography and the segmentations of behavioral profiles drawing from a bank of pre-profiled respondents.

Sample Source Auditors™, a division of Mktg., Inc. (founded in 1979) led by Steve Gittelman and partner Elaine Trimarchi, have championed the need for standardized metrics for quality online research.  They have made the pursuit of online quality standards their mission. The Sample Source Auditors™ (independent company -  with no panel affiliation),  are best known for their continuous tracking studies, the Grand Mean Project® and Consistent Track® (patent pending).  They have rigorously analyzed over 200 global panels in 35 countries and have pioneered the science of sample blending through their Optimum Blending Solutions® (patent pending).