Insight Presentation Arena 2011

With their word-of mouth advocacy of products or brands, Superpromoters influence us and how we buy with the power of their enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the Superpromoters. By cultivating the Superpromoter they can more effectively promote their brand. More in his keynote speech!

Presented by:
Rijn Vogelaar, CEO (Chief Enthusiasm Officer), Blauw Research

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This session covers:
· The limitations of current approaches to concept testing
· The application of an innovative approach on how to generate insights to help improve concepts
· How to pinpoint the key components of concepts that are working - and those which are not
· How to address fear, uncertainty and doubt (FUD) factors when re-writing concepts

Presented by
Martin Oxley, Managing Director, Buzzback Market Research

The presentation will cover the following areas:
· Why consumer research on its own is often not enough
· What we mean by expert sensory profiling
· The principles of good sensory profiling
· Applications of sensory profiling divided into three bite-sized sections –
(1) straightforward,
(2) cutting edge,
(3) the future
This presentation is designed to provide marketers, brandowners and consumer research specialists with everything they need to know about a significant but often overlooked opportunity area within the marketing mix.

Presented by:
David Howlett, Strategic Planning Director, MMR Research Worldwide Ltd
Christine Barnagaud, Head of Sensory, MMR Research Worldwide Ltd


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Will consumerism be the same again, or have some things changed for ever?
In these times of economic uncertainty, consumer attitudes are shifting and purchase behaviours are changing. Changing Times, Changing Minds addresses a new age of mindful consumerism, exploring emerging themes including:
· Changing the what to keep the how
· Why less is more
· Control and release
· The worth equation and how purchase decisions are changing

Presented by:
Joel Conway, Director – Clubcard, rdsi
Chiara Vascotto, Director – Clubcard, rdsi

Many brands are striving to build long-term equity through communications that create emotional connections.  This session will show how communications that connect to higher order goals, personal values and long-term memory are crucial to achieving this and will demonstrate how we can measure the ability of communications build these connections based on analysis of over 100,000 responses from ads tested worldwide and our R&D in neuroscience.

Presented by:
Philip Shaw, Research Director, Brand & Communications Practice, Synovate

ohal will present the key items to consider when measuring media and maximising ROI:
· How to ensure the model reflects the reality of your business
· Measuring the synergy between media as well as between non-media factors that drive your business
· Setting the targets to optimise the budget allocation to maximise future profits
· How to get all the agencies to understand the results and work together to improve the ROI in future plans
· Tips for getting the best out of the marketing mix modelling projects

Presented by:
Manjiry Tamhane, Global Managing Director, Ohal

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Full Fat Spread - spreading the word online is not as easy as it looks

Presented by:
Emily Hunt & Richard Bussy, ICM Research

We spend a lot of time thinking about how consumers feel and what they do with the ‘stuff’ in their lives, but often it can be just as important to understand what brands and ‘stuff’ make us do

Presented by:
Mark Thorpe, Director, Truth

Leanne Tomasevic, Managing Director, Truth

Presented by:
Dale Beaton, Managing Director, Millward Brown

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Improving Efficiency in the Online Sample Buying Process

Presented by:
Ben Leet Director, Sales and SampleMarket

How qualitative usability research helped preciousplatinum.com succeed with diverse consumer targets and local marketing partners worldwide.

QRi Consulting show how hands-on website usability research in Japan, China, and the US made rapid, demonstrable differences on multiple business fronts for Platinum Guild International.

Based on insights from the research, the global web development team found clear, user-friendly ways to replace previously fractionated country-by-country internet efforts with a multi-language, multi-cultural global site supporting the brand’s “Pure, Rare, Eternal” global platform — with enthusiastic support from local marketing teams worldwide.

Presented by:
Simon Patterson, CEO, QRi Consulting

Presented by:
Dale Beaton, Managing Director, Millward Brown

Media coverage of British family life paints a gloomy picture of fragmented families, parents working long hours and so on... Families themselves offer us a more balanced view of their lives.  Family life – challenged and cherished reveals the realities of contemporary family life and how brands can tap into this. 
Specifically addressing:
· The everyday challenges where support is needed and appreciated
· The genuinely cherished moments that make family life rewarding
· The emerging rituals defining family life today

Presented by:
Laura Fitch, Director, rdsi
Claire Thomas, Director, rdsi

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Synopsis: An exciting approach to Consumer Immersion developed by Relish Research for AN Media

Presented by:
Richard Brown, Account Director, Relish Research 

Semiotics’ Greatest Hits

Highlights of Lawes Consulting’s best work in semiotics over the last 10 years. Highlights of award winning conference papers, memorable semiotic insights, brands that have benefited and exciting case studies.

Presented by:
R Lawes and N Gadsby, Lawes Gadsby 

Introduction to brain imaging, focusing on where it can add unique value in comparison with existing methodologies. Examination of the different brain measures that can be used, with examples of each; followed by details of different applications where neuro-research can add unique insight and understanding. Case studies will be used to provide evidence for this, and key success factors for successful neuro-research will be presented

Presented by:
Heather Andrew, Director, Neuro-Insight

Presented by:
Chris Arning, Founder, Creative Semiotics

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YUSEO’s e-Performance Observatory focuses on the online “ready to wear – clothing” market, aiming to deliver a detailed picture of the online customer experience with more than 2.400 participants evaluating 15 sites both in the UK and France.
Results will address 2 different angles:
- A detailed review of the online customer experience benchmark for each of the UK (8 sites) and French (7 sites) market,
- A cross – border analysis based on the 4 websites which have been evaluated simultaneously in both countries, eg ASOS, ZARA, MANGO and PROMOD.

Presented by:
Jean-Pierre Borgne, Associate Director, Yuseo

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This session will explore the topic of influence and how leading brands are increasingly deriving powerful insights and creating effective marketing strategies through connecting with their most influential audiences online in real time.

Additionally, the session will explore the role of social media platforms in offering fresh and innovative ways to conduct research e.g. how Twitter can be used to enable brands to identify and engage with their most influential audiences in real time and participate in live discussions and debates (around a particular subject, brand or event).

Presented by:
Laura Morris, Account Director, Brass

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Presented by:
TBC