Kantar is home to some of the world's leading research, data and insights brands. Individually, brands such as Kantar Millward Brown, Kantar TNS, Kantar Media and Kantar Worldpanel are famous and highly respected experts in their fields. Kantar Added Value, Futures, Vermeer and Retail joined forces in January 2018 to form Kantar Consulting, the only team where brand and marketing consultants fully integrate with retail, sales and shopper specialists. Collectively, Kantar offer the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners.
Our offer covers the breadth of techniques and technologies, from purchase and media data to predicting long term trends; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics.
Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world.
We go beyond the obvious – with intelligence, passion and creativity – to discover new directions, set strategies and plan actions that inspire extraordinary success.