2018 Agenda

09:50 - 10:35

Keynote panel: Listen to the CEOs: Driving innovation and thriving through uncertainty

Insight Headline Stage

7 March at 09:50 - 10:35 |

Insight Headline Stage

Challenges and opportunities in a fast-paced and highly competitive sector: How to stay ahead of the game
Traditional VS innovative approaches to research: The impact of tech and how it will shape the future of research
Talent recruitment and retention: What is the new required skillset and how can you advocate for positive change internally?

Session Speakers

Eric Salama

CEO

Kantar

Eric Salama

CEO

Kantar

Eric is CEO of Kantar, WPP's data investment management division. 30k+ employees and $4bn+ revenues. Mix of global and local clients, working on everything from innovation and new product development to optimisation of marketing spend, customer satisfaction, cultural insights, trends, brand health, cross media measurement, ROI, marketing strategy. Brands include Kantar Added Value, Kantar Futures, Kantar Health, Kantar IMRB, Kantar Media, Kantar Millward Brown,

Kantar Public, Kantar Retail, Kantar TNS, Kantar Vermeer, Kantar Worldpanel and Lightspeed.
Previously a Main Board Director of WPP Group responsible for strategy and digital, MD of the Henley Centre and a researcher and speechwriter to The Labour Party Foreign Affairs Team in the House of Commons.

Eric has a BA in Politics, Philosophy and Economics from Trinity College Oxford and an MSc with distinction in Economics from Birkbeck College London. He is a Governor of Birkbeck College and was previously a non-executive director at DFID (the UK Government’s Department for International Development) and a Trustee of The British Museum.
John Kearon

CEO

System 1 Group

John Kearon

CEO

System 1 Group

John’s role in conceiving and leading the company made him Ernst & Young’s ‘Entrepreneur of the Year’ and the company has been voted ‘Most Innovative Market

Research Company’ for the last six consecutive years.
Provocative and playful, John has regularly challenged the industry to embrace the way people really make decisions, to ensure marketing drives profitable growth and avoids wasting money.
John’s recipe for entrepreneurial success is; creativity, resilience, determination, perseverance, stamina, drive, imagination, resourcefulness, courage, self-belief, commitment, ability to go without sleep and a touch of madness.
Lyn McGregor

CEO

Hall & Partners, OpenMind

Lyn McGregor

CEO

Hall & Partners, OpenMind

Lyn McGregor is Global Head of OpenMind, Hall & Partners’ strategic consultancy and innovation division specialising in supporting the growth of major global brands.

Before joining the company in 2018, Lyn held senior roles in major agencies, inspiring and coaching global teams, winning awards and growing brands. She spent 12 years at Flamingo in various positions, including board member and CEO of North America, helping to grow the agency to one of the world’s largest qualitative specialists.
Currently Chair of the AQR, she has presented several papers at industry conferences on effective and innovative work for clients such as Diageo and Unilever. She recently sat on a panel at an event hosted by Hall & Partners on how brands can create more certainty in an uncertain world.

Lyn has always been passionate about brands and communications, what they’re trying to do, how they’re created and how they work. She strives for outstanding innovation and creativity in everything she’s involved in.
Maya Plentz

News Producer, Press Relations and Public Policy Advisor

US Academic Institutions, UN and its agencies, and the European Commission

Maya Plentz

News Producer, Press Relations and Public Policy Advisor

US Academic Institutions, UN and its agencies, and the European Commission

Maya Plentz is a news producer, and a press relations and public policy advisor for US academic institutions, the UN and its agencies, and the European Commission.

In 2016 she was appointed to the European Commission High Level Group of Experts, a senior policy advisor role at the European Commission Directorate General for Research and Innovation, in Brussels, to review Horizon 2020, the $USD100 Billion EU funding programme for R&I, and make recommendations for the next Framework Programme on how to increase the social and economic impact of funding the sciences and higher-education institutions Europe, and to support the creation of the European Innovation Council.

Throughout her international career as a news producer and strategic communications counsel she worked with news organisations and high-level government officials at Bloomberg TV, UN, BBC, RFI and hundreds of radio stations that were partners of the UN News and Media Division, at UN Headquarters in New York.
Fiona Blades

President and Chief Experience Officer

MESH Experience

Fiona Blades

President and Chief Experience Officer

MESH Experience

Following a career in petfood marketing and advertising at agencies like Leo Burnett, Fiona set up MESH Experience to help clients take quicker and smarter decisions about their advertising investment.

Fiona believes in taking an Experience Driven Marketing approach and pioneered a new way to capture people’s experiences with brands – Real-time Experience Tracking (RET). The approach has led to numerous awards including the International Business Excellence Award in Dubai for creating a one number Marketing Impact Score in May 2017 and the Delta Air Lines woman owned business of the year award in March 2017.

10:40 - 11:00

Harness the Power of Social Data for Consumer Insights

Insight Showcase Stage

10:40 - 11:00

Follow The Money: Winning Growth In Uncomfortable Places

Insight Headline Stage

7 March at 10:40 - 11:00 |

Insight Headline Stage

Hear Bryan Gildenberg, Kantar Consulting’s Chief Knowledge Officer for Retail/Shopper, as he maps out crucial contemporary approaches to Demand Creation and Conversion
Identifying unconventional marketing opportunities to find growth in a changing world of commerce
The human-centric connection: Embracing your consumers/shoppers as human beings
“No Stuff, Different Stuff, My Stuff, Their Stuff”: What are people actually buying?
The “New Rules” - Find out how integrating marketing with sales, technology and finance can lead to success

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Session Speakers

Bryan Gildenberg

Chief Knowledge Officer

Kantar Consulting

Bryan Gildenberg

Chief Knowledge Officer

Kantar Consulting

A world-renowned expert in retail insight, Bryan is Kantar Retail’s Chief Knowledge Officer and a member of the company’s executive leadership team. He is responsible for the company’s analysis and insight, fueling Kantar Retail’s content with in-depth knowledge and intuitive skills few can match. Additionally, Bryan provides a clear, dynamic, and always-topical focus on a variety of channels and retailers around the world. His perspective has been featured on broadcast media such as CNBC, Fox Business, and the BBC, and he is frequently cited in a range of U.S. and global business publications. An award-winning writer, Bryan has authored numerous articles for Kantar Retail publications and third-party periodicals such as The Hub and GMA Forum. An engaging speaker, Bryan has addressed numerous Kantar Retail forums and industry conferences. Bryan earned an MBA summa cum laude from Babson College and an undergraduate degree from Cambridge University in Cambridge, England.

11:05 - 11:35

Better together: when methodologies collide to reveal stronger insights

Insight Headline Stage

7 March at 11:05 - 11:35 |

Insight Headline Stage

It doesn’t have to be an either / or decision: Established qualitative techniques such as focus groups & accompanied shops or new non intrusive, self moderated and self reviewed international video observation studies capturing actual behaviour?
Agency collaboration and methodology merging: A match made in heaven
See it for yourself: Through various client cases, find out how a combination of different qualitative research methodologies offer broader and more powerful insights that paint a richer picture and complete the ‘insights jigsaw'

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Session Speakers

Jenny Hearne

Head of Thinkers' Thoughts

Watch Me Think

Jenny Hearne

Head of Thinkers' Thoughts

Watch Me Think

Jenny has nearly 20 years experience of turning insights into action and has had an exciting career which spans across both clients and agencies. She started her career at Information Resources in the client service team where she worked across a broad range of food and non food clients…and worked with Vanda! She later began working at Alberto Culver where she spent the next nine years and played a key role in shaping the successful launch of TRESemme in the UK through actionable insights. One of her key achievements whilst at Alberto was the creation of the category management team. This team achieved leading status across the majority of retailers and was praised for its best in class unbiased and insightful category approach. Following the acquisition of Alberto Culver by Unilever in 2011, Jenny successfully transitioned the hair category management team and her focus expanded to encompass total Personal Care. In 2014 Jenny was given the opportunity to establish a new Shopper Insights team within Unilever, ensuring that the shopper remained at the forefront of thinking and that the insights generated drove commercial benefit. This role involved conducting & driving action through qualitative research; an area that Jenny has always had a huge passion for. Seeing how Watch Me Think are driving a new, dynamic & agile way of approaching qualitative research, that uncovers powerful new insights around the world and communicates them in an engaging & compelling way, was what led Jenny to join the team. And she is loving every minute of it!
Julie Davey

Qualitative Researcher

Julie Davey Research

Julie Davey

Qualitative Researcher

Julie Davey Research

Julie has 25 years of experience in qualitative research, having started her career as an account planner at the advertising agency Ogilvy & Mather. There she developed her qualitative craft skills conducting in-house research for existing clients and new business pitches. She won the IPA Marketing Effectiveness Award for Save the Children’s Skip Lunch Save a Life campaign.
Since 1995 she has worked as an independent qualitative researcher on brand, category, shopper and communications insight projects, working with companies such as Unilever, Kerry Foods, Nomad Foods, Pladis, Freixenet and Lindor.
She won the MRS Healthcare research award and the AQR Prosper-Riley Smith Effectiveness award for her research into advertising on Corsodyl for Glaxo SmithKline.

She is a passionate advocate for the use of creative elicitation and projective techniques in research, and has tutored on both beginner and advanced moderating courses. She is a full member of the Market Research Society and Association for Qualitative Research.

11:10 - 11:30

Innovations in Data Visualization: Why communication is first and technology is second!

Insight Showcase Stage

7 March at 11:10 - 11:30 |

Insight Showcase Stage

Are you looking for a better and more effective way to present and distribute insights that inspire action and influence change?
Do you struggle with how to tailor your reports to meet the information needs of different audiences?
If the answer is "yes," then come join us as we share a five-step approach to creating convincing dashboards that drive impact and effective decision making

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Session Speakers

Marc Chester

Director, UK

Dapresy AB

Marc Chester

Director, UK

Dapresy AB

A market research professional with over ten years experience at companies providing research or technology-related research services, including Toluna, Synovate and Lightspeed GMI. As director of Dapresy UK, Marc is passionate about the opportunities he can bring to businesses to unlock insights and drive actions from their data assets.
Toby Fowler

Vice President Business Development

Dapresy AB

Toby Fowler

Vice President Business Development

Dapresy AB

A market research professional with over 10 years experience in Market Research, Technology and Marketing services. Toby has worked previously at companies such as Research Now, Decipher and FocusVision. As VP Business Development, Toby is focussed on helping companies reach their full potential, ensure accuracy and create essential efficiencies when developing insight and reporting their valuable data to internal and external stakeholders.

11:10 - 11:30

Lean in Fifteen (Actually, Make That Ten)! Maximising insight value at easyJet

Insight International Stage

7 March at 11:10 - 11:30 |

Insight International Stage

Learn how to implement a leaner approach to insight delivery, and how this has impacted change in marketing strategy at easyJet
What are the best ways to manage the challenges of adopting lean insight practice, and the successes that can be gleaned from doing so?
Practical hints and top tips to maintain a leaner insight strategy over the long-term, in support of commercial growth

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Session Speakers

Paul Child

Senior Research Director/Account Lead

Join the Dots

Paul Child

Senior Research Director/Account Lead

Join the Dots

Paul has over fifteen years of experience providing impactful, action-orientated insight to clients in a variety of sectors and through a variety of methods and channels including international brand tracking. Paul has a track record of sustaining and developing relationships with the clients he works with to ensure projects deliver high value and inspire change in an organisation.

Paul is an active member of the insight sector including presenting at ESOMAR Congress 2010 in Athens, citation in the 'Handbook of Online and Social Media Research' by Ray Poynter (2010, Wiley), award winning presentation at MRS Annual Conference 2012 (Best Session and Best Overall Contribution to Conference), paper on engagement in online communities published in IJMR 55 (6) (2013).
Danielle Wakeman

Senior Customer Insight Manager

EasyJet

Danielle Wakeman

Senior Customer Insight Manager

EasyJet

11:40 - 12:00

Cutting Through the Multichannel Fog

Insight Showcase Stage

7 March at 11:40 - 12:00 |

Insight Showcase Stage

Your customers are multichannel. Do you have a true multichannel view?
As channels proliferate, so does your customer behaviour - how is this affecting your success?
Does last-click attribution work?
Are you able to evaluate the ‘assist’ you get from social?
Do marketers need to see the separate and joint effects of earned media?

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Session Speakers

Crawford Davidson

Managing Director – Go Inspire

Go Inspire

Crawford Davidson

Managing Director – Go Inspire

Go Inspire

Crawford began his career as a physicist in the nuclear industry, but marketing was his passion. He launched the Boots Advantage Card in 1997, and built the Boots CRM capability. Re-launched Tesco Clubcard with AirMiles in 2002 and develop the Tesco CRM capability along with DunnHumby. He has also worked as Commercial & Marketing Director in Tesco, Aviva and Direct Line Group, across the UK, Germany and Italy. He developed a global data and insight business in Telefonica, and more recently launched the Morrison’s Loyalty Card and built their CRM capability. He is now the Managing Director of Go Inspire, providing data marketing services to many leading brands in the UK.
Ian Welch

Account Director

GI Insight (A Go Inspire Company)

Ian Welch

Account Director

GI Insight (A Go Inspire Company)

Ian Welch, Account Director. With over 20 years in data, digital and customer marketing Ian helps organisations migrate from traditional static siloed marketing campaigns to efficient customer focussed relationships. He is passionate about bringing together data, technology and insight to deliver the “deeper relationships” brands need to maximise the return on their marketing investment.

11:40 - 12:00

The Art and Science of Storytelling in Market Research

Insight International Stage

7 March at 11:40 - 12:00 |

Insight International Stage

The secret to creating a compelling story that effectively communicates market research conclusions to your clients
How should firms establish the necessary internal framework to translate data insights into a coherent, persuasive narrative?
Integrating your story through all potential presentation media, such as PowerPoint, dashboards or marketing reports
Characterising the optimal tools and training that can help your marketing team to communicate your story

Session Speakers

Miguel Ramos

Product Marketing Manager

Confirmit

Miguel Ramos

Product Marketing Manager

Confirmit

A technologist with more than 15 years’ experience in mobile technologies, technology strategy and implementation, Miguel is part of Confirmit thought leadership and marketing teams, working closely with Product Management on new innovations, product launches and methodologies.

In this role, Miguel regularly presents at webinars and at global conferences on some of the most cutting-edge issues affecting both Market Research and Customer Experience professionals. In this capacity, he is recognized as a thought leader in areas such as reducing survey fatigue though new approaches to data collection, and all aspects of the use of mobile and multi-media in research.
Prior to this role, Miguel led Confirmit’s Mobile practice in EMEA and Asia Pacific, developing mobile solutions for both Voice of the Customer (VoC) and Market Research. Miguel holds an MBA from Durham University (UK).

12:05 - 12:35

The Retail Revolution: How new technology is optimising real-time experience data in measuring ROI

Insight Headline Stage

7 March at 12:05 - 12:35 |

Insight Headline Stage

Bricks and mortar retail is changing forever to become more experiential but what are the new tools needed to evaluate its effectiveness?
Learn how Unilever is leveraging on a new tech-enabled, camera and algorithm approach and transforming the evaluation of retail display
See how you can add important Reach and Emotional Impact metrics to better understand the efficiency of display location and message reception

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Session Speakers

Fiona Blades

President and Chief Experience Officer

MESH Experience

Fiona Blades

President and Chief Experience Officer

MESH Experience

Following a career in petfood marketing and advertising at agencies like Leo Burnett, Fiona set up MESH Experience to help clients take quicker and smarter decisions about their advertising investment.

Fiona believes in taking an Experience Driven Marketing approach and pioneered a new way to capture people’s experiences with brands – Real-time Experience Tracking (RET). The approach has led to numerous awards including the International Business Excellence Award in Dubai for creating a one number Marketing Impact Score in May 2017 and the Delta Air Lines woman owned business of the year award in March 2017.
B.V. Pradeep

Global Vice President - Consumer & Market Insight - Country and Customer Development

Unilever

B.V. Pradeep

Global Vice President - Consumer & Market Insight - Country and Customer Development

Unilever

With an engineering degree and MBA, Pradeep has had an extensive career at Unilever working globally from Asia and London. He is a member of the CMI Global Leadership team at Unilever and leads teams globally across 40 countries. Pradeep has specific responsibility for developing customers (retail partners) and is a frequent high profile speaker at industry events.

12:10 - 12:30

Advertising effectiveness and measuring success in a digital world

Insight Showcase Stage

12:10 - 12:30

Free climbing for an off-limits research

Insight International Stage

7 March at 12:10 - 12:30 |

Insight International Stage

Overcoming the hurdle of very low incidence rate
Find out about Lead generation and Sample generation via Facebook, the world’s largest panel for quantitative research
CATI’s evolution: Why web interviews are the future

Session Speakers

Federica Curcuru

General Manager - UK

IFF International

Federica Curcuru

General Manager - UK

IFF International

Federica is a very proactive young woman who started her professional career in 2010 working for IFF International Institute for Field Research as a telephone interviewer. After demonstrating resourcefulness and professionalism, she was promoted to the role of supervisor and then to project manager.
Doing her utmost in all stages of the research cycle, in 2012 she was relocated to London to take care of the start-up of the IFF UK branch.
She has been General Manager of the London branch since then, successfully managing a team of 6 employees and 80 Interviewers, and brilliantly coordinating many International multi-country projects for some of IFF top worldwide clients.
Ennio Armato

Branch Manager (IT)

IFF International

Ennio Armato

Branch Manager (IT)

IFF International

Ennio is IFF International Branch Manager and is based in Palermo, Italy.
He is the pulsing heart of the company, a connection between the three branches (Germany, UK and Italy) who has been operating in the CATI field internationally for 12 years.
Right after the foundation of the company he became responsible of the Italian branch, he participated actively and strategically in the creation of the UK branch and, in the meanwhile, he reached two fundamental aims at the base of the company values: cultivate and train a wide network of Native Speaking Interviewers and successfully plan multi-country activities and studies.

12:40 - 13:00

Punching above their weight: how technology is empowering the micro-business

Insight Showcase Stage

7 March at 12:40 - 13:00 |

Insight Showcase Stage

Find out how tech is fuelling the success of small businesses enabling them to compete on a more level playing field with larger firms
Kadence teamed up with innovative US-based payments company Square to offer invaluable insights into tech’s role in early stage financing, customer acquisition, more profitable collaborations as well as streamlined business processes
Why is now the time for micro-business to flourish using cost-effective tech tools and how can larger enterprises respond?

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Session Speakers

Rupert Sinclair

Insight Director

Kadence International

Rupert Sinclair

Insight Director

Kadence International

Rupert is an Insight Director and leads the quantitative team at Kadence International. He is an expert in financial services, with a keen interest in digital innovation and disruptive technologies within the sector. Much of Rupert’s recent work has centred on helping clients navigate the challenges associated with this in the B2B sector. Prior to Kadence, Rupert spent nine years at The National Centre for Social Research and YouGov Consulting.
Kate McCutchen

Head of UK Marketing

Square

Kate McCutchen

Head of UK Marketing

Square

Kate is the Head of UK Marketing for Square, leading all research and insights, advertising, content and social. Prior to Square she spent 6 years at Amazon, including helping launch and leading marketing for AmazonFresh in the UK; leading pan-EU marketing for Amazon Media Group; and overseeing offline retail marketing and merchandising for Kindle across Europe. Previously, she worked at Samsung as Head of Retail Marketing for UK and Ireland, and at Apple working on new store launches for the Premium Reseller programme. She has an MBA from HEC Paris and an BA in French from the University of Southern California.

12:40 - 13:00

We Have Seen The Future: More Contextual, More Agile And Smarter Qualitative Research

Insight International Stage

7 March at 12:40 - 13:00 |

Insight International Stage

Why the insights derived from snappier, visual and agile online chat will eclipse traditional research communities, generating new and faster insights
How the rise of mobile devices allows research to be conducted within the daily consumer reality, not an artificial research context
What impact will AI and bots have on accelerating qualitative research, in terms of moderation, analysis and reporting?
Future insight strategy in action: demonstrating early research into a new Heineken liquid format, on the cusp of being brought to market

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Session Speakers

Daniel Teixeira

Business Director

InSites Consulting

Daniel Teixeira

Business Director

InSites Consulting

Daniel Teixeira is Business Director at InSites Consulting. He has managed hundreds of research projects for global brands such as Heineken, Heinz, Unilever, Sony and Viacom, among others, anchored on state-of-the-art true fusion methodologies, both quantitative and qualitative. Prior to this he worked in a local market research agency in Porto, Portugal, focusing on political and communication research.

He has 10 years of experience in the industry focusing on innovation, category equity, brand management, communication & customer experience. His everyday goal is still more easily said than done: bring brands closer to consumers, facilitate co-creation & generate impactful insights.
Daniel has a degree in Social Psychology, from the University of Porto, and post graduate in Market Research.

14:05 - 14:35

When Virtual and Physical Worlds Collide: How generations interact with video

Insight Headline Stage

7 March at 14:05 - 14:35 |

Insight Headline Stage

Social media video viewing and sharing: What’s the story?
How are different generations, with a special focus on millennials, consuming content?
Enlighten, entertain, inspire: Find out how branded content triggers powerful engagement
Why should researchers care: Embracing video as a learning and engagement mechanism

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Session Speakers

Zoe Dowling

Lead Reseach Strategist

FocusVision

Zoe Dowling

Lead Reseach Strategist

FocusVision

Zoe Dowling is Lead Research Strategist at FocusVision, where she uses her research expertise to help clients best apply FocusVision's technological solutions. An early internet adopter, she has been involved in online research since the late 1990s. She specializes in respondent engagement for web and mobile surveys, as well as qualitative approaches related to online communities and interview techniques. A scholar of innovation, Zoe actively combines traditional and out-of-the-box approaches to adapt effective methodologies to a changing world. Prior to joining FocusVision, Zoe was at Kantar Added Value for 9 years, most recently as SVP, R&D and Global Mobile Capability Leader. She is a regular speaker at industry conferences including ESOMAR Congress, GreenBook’s IIEX conference, the CASRO Digital Research Conference, and the MRMW Conference, to name a few. She is also workshop leader and webinar presenter on a number of different topics relating to digital data collection. She holds a BA in Sociology and Social Policy from the University of Stirling in Scotland, an M-Phil in Social Research Methodology from the University of Stellenbosch in South Africa, and a Ph.D. in Sociology from the University of Surrey in England.

14:10 - 14:30

Travel in the Sunshine State!

Insight Showcase Stage

14:10 - 14:30

Consumer Insights: Yesterday and Today

Insight International Stage

14:40 - 15:00

Easy Visualisation of Market Research Data - The Quest for the Holy Grail

Insight Showcase Stage

7 March at 14:40 - 15:00 |

Insight Showcase Stage

E-Tabs and Askia have joined forces on a swashbuckling adventure to uncover the holy grail of market research data visualization tools. This presentation will discuss -
Why have they joined forces?
What challenges have they faced along this journey?
Why market research data and visualizations are unique, and as such need dedicated tools for their handling and creation

Session Speakers

Jérôme Sopoçko

Head of Development

Askia

Jérôme Sopoçko

Head of Development

Askia
Benjamin Rietti

CEO

E-Tabs

Benjamin Rietti

CEO

E-Tabs

Benjamin Rietti is the CEO of E-Tabs, a technology company providing report automation software, dynamic business dashboards and other innovative solutions to the Market Research industry. With over two decades of industry experience, Benjamin is a talented entrepreneur who recognizes the integral role technology plays in Market Research. He is a regular presenter at industry conferences around the globe.

14:40 - 15:00

Inside Out: How a revolution of consciousness is changing our future

Insight International Stage

7 March at 14:40 - 15:00 |

Insight International Stage

The most important highlights from Esomar Congress Award-nominated paper “Inside Out,” covering contemporary humanistic and sociological change
Considering the future: how should we be thinking about imminent innovation in technology, robotics and automation?
Why, and how, businesses should look to effect change from the inside outwards, rather than the outside inwards
A short, fast tour of four case studies demonstrating positive and thought-provoking change within the insights industry

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Session Speakers

Kristin Hickey

Founder and CEO

kubi kalloo

Kristin Hickey

Founder and CEO

kubi kalloo

Kristin is the founder and CEO of the boutique insights and planning agency, kubi kalloo. Kristin has a mixed background of academia, management consulting and market research. She has a BA (Hons), MBA and PhD coursework, all from New Zealand and Australia, although she now resides in London, building an integrated qual and quant agency servicing a dynamic local and global client base. Kristin is inspired by, and passionate about the pursuit of fresh and innovative approaches that are underpinned by a deep understanding of consumer psychology and future-focssed strategic planning. She is a global presenter, published author and passionate advocate of the market research industry.

15:05 - 15:35

The impact of context on digital communication

Insight Headline Stage

7 March at 15:05 - 15:35 |

Insight Headline Stage

Explore how Neuro-Insight looks into various online contexts and how the brains responds differently in each context in terms of personal relevance, emotional impact and memorability
What is the role of context and environment in advertising impact through this neuroscience approach?
Real life learnings will be illustrated through work done with AOP and Newsworks, helping to highlight learnings all advertisers should consider when building their campaigns: How can you maximise the impact of your online strategies?

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Session Speakers

Anthony Jones

Head of Insight

Association for Online Publishing (AOP)

Anthony Jones

Head of Insight

Association for Online Publishing (AOP)

Having spent over 30-years in the communications research industry, Anthony has a breadth of experience across media agencies (Carat, ZenithOptimedia), research companies (Toluna, On Device Research) and media owners (Radio Marketing Bureau, Royal Mail). He joined the Association for Online Publishing (AOP) in 2015 to manage the research program for the trade body for premium content publishers. In his spare time Anthony manages one of the top female club hockey sides in the country.
Heather Andrew

CEO

Neuro-Insight

Heather Andrew

CEO

Neuro-Insight

Heather is CEO of Neuro-Insight in the UK. Heather's background is in marketing and communication, originally with Rowntree Mackintosh where, having worked on brands like Kit Kat, and Yorkie, she became Marketing Director of a retail subsidiary. Working as a marketing consultant for Price Waterhouse and Oxford Strategic Marketing, Heather ran projects for multi-national companies across a range of industry sectors including food, retail and OTC. She also spent time as Marketing Director of a television channel. Working alongside the neuroscientists at Neuro-Insight, Heather's role is to ensure study results are clear and actionable; with a view to maximizing the effectiveness of brand communication within and across different media.
Denise Turner

Insight Director

Newsworks

Denise Turner

Insight Director

Newsworks

After 24 years in research in advertising and media agencies, Denise joined Newsworks in April 2015. She has delivered several award-winning projects as part of her role overseeing insight at the marketing body for national newsbrands. Denise is obsessed with insight and proving that communications works. She considers herself very lucky to be able to ask why for a living. She has authored several books and reports on communications effectiveness for the IPA and has been involved in industry research right from the start of her career. In 2009 she was elected a Fellow of the IPA, in recognition of her services to the advertising industry.

15:10 - 15:30

Reach your research objectives through passive metering

Insight Showcase Stage

7 March at 15:10 - 15:30 |

Insight Showcase Stage

Your passive metering A to Z guide: What is it and how to use it for various needs and across different industries
How can you integrate passive metering in your research processes?
Best practices on effective data visualisation

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Session Speakers

Irena Hempel

Senior Sales Manager UK

respondi

Irena Hempel

Senior Sales Manager UK

respondi

Irena is a senior member of the respondi London team and joined in 2015, after working at its German headquarters since 2010.

She has a degree in Social Sciences and has a passion for all things data.
Jennifer Roberton

Managing Director UK

respondi

Jennifer Roberton

Managing Director UK

respondi

Jennifer Roberton has been part of respondi’s team since 2011 and until 2016 held the position of Sales Director UK. On the 1st of September 2016, Jennifer Roberton was appointed the new Managing Director of respondi Ltd. and is now responsible for the UK office and market.

15:40 - 16:00

How “micro” market research businesses can generate significant growth

Insight Showcase Stage

7 March at 15:40 - 16:00 |

Insight Showcase Stage

Demonstrating the value of concise, vivid research communications through the format of three pechakucha mini-presentations
How can micro-businesses offer unique market insights to support brand strategy progression and revenue growth?
Why ICG membership provides the crucial, regular interactions that can inform a successful, long-term marketing plan

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Session Speakers

James Tattersfield

Managing Director

Polar Insight

James Tattersfield

Managing Director

Polar Insight

ICG member James Tattersfield, has spent his career to date helping global brands and governments listen more closely to the diverse, nuanced, and extraordinary realities of individuals and micro-businesses around the world. Citizen vs. government, consumer vs. brand, new vs. incumbent what has always stood out is the passion, determination and will that "small" has to succeed. In this talk, James will speak about his first year building Polar Insight, and the advantages that staying small can bring when working with multi-billion pound corporate clients.
Becky Lewis

Freelance Insight Consultant & owner

The Insight Fountain

Becky Lewis

Freelance Insight Consultant & owner

The Insight Fountain

ICG member Becky Lewis has been in the research industry for 20 years and has excellent understanding and experience of research strategies, methodologies, analysis and interpretation. She has spent time working in agencies and client side and currently works as a freelance Insight Consultant offering director level resource, managing projects and focusing on analysis and insight. She works across a number of sectors, notably Youth & Education, Finance, Housing & Development and the Third Sector.Becky is a Lecturer and personal tutor on MRS Advance Certificate and MRS Diploma courses at The Research Academy. You can find out more linkedin.com/in/beckylewis or hear more on twitter @insightfountain.
Teresa Hadfield

Independent Research Consultant

Teresa Hadfield Research & Strategy

Teresa Hadfield

Independent Research Consultant

Teresa Hadfield Research & Strategy

Teresa gained a classic blue-chip brand management training at Bass Plc before switching to the agency side and specialising in qualitative research as Deputy MD at Strategic Research Group. She has run her own consultancy business for the last 23 years helping clients build strong and sustainable brands. Teresa is currently Chair of the ICG.

16:05 - 16:35

Balancing long-term brand health with short-term sales objectives, through innovative modelling approaches

Insight Headline Stage

09:50 - 10:35

What does the future of research hold? Hear from the next generation of leaders

Insight Headline Stage

10:40 - 11:00

Making sense of social language to discover new brand activations

Insight Showcase Stage

11:05 - 11:35

Leveraging Consumer Neuroscience in the Age of Distraction

Insight Headline Stage

8 March at 11:05 - 11:35 |

Insight Headline Stage

The bar has never been higher for brands: Consumers are more distracted than ever, with shrinking attention spans and greater choice in how and where they consume media
How can marketers know if their messages break through the clutter? How will they know if the creative was strong enough to beat the onslaught of advertising and make an emotional and lasting connection with their consumers?
To gain real insights, we need non-conscious, unbiased, neurobiological based responses but what’s the best method to achieve this?
Find out how consumer neuroscience can help you deliver insights and go deeper into the consumers’ minds

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Session Speakers

Carl D. Marci, M.D.

Chief Neuroscientist

Nielsen Consumer Neuroscience

Carl D. Marci, M.D.

Chief Neuroscientist

Nielsen Consumer Neuroscience

Dr. Carl D. Marci is Chief Neuroscientist at Nielsen Consumer Neuroscience and co-founder, former Chairman of the Board, and former Chief Science Officer of Innerscope Research. Nielsen acquired Innerscope Research in May 2015. He still holds the position of Assistant Clinical Professor of Psychiatry at Harvard Medical School and is a part-time physician at Massachusetts General Hospital. He has extensive training in the use of neurometrics and biological measures and the neuroscience of emotion through two National Institutes of Health fellowships. He has published numerous articles in peer-reviewed science journals, gives lectures regionally, nationally, and internationally and is a leader in the field of social and consumer neuroscience. Dr. Marci is also a Henry Crown Fellow at the Aspen Institute and is a member of the Aspen Global Leadership Network.

11:10 - 11:30

Disruption Research: How to cut through the hype and provide optimal strategic research

Insight Showcase Stage

11:40 - 12:00

The ABCs of our ABM: Demystifying Account Based Marketing

Insight Showcase Stage

12:05 - 12:35

Mobile ready Hero Images: Optimising eContent for faster, easier online shopping

Insight Headline Stage

8 March at 12:05 - 12:35 |

Insight Headline Stage

What are "Hero" images and why are they important?
Find out how SKIM helped Unilever to test and optimise their mobile-ready Hero images
How does the combination of Website Replication with advanced choice-based-conjoint analytics allow you to accurately capture actual consumer decision-making behaviour?
How does this approach impact eCommerce and the consumer’s online path-to-purchase?

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Session Speakers

Borbala Szinetar

Senior Research Analyst

SKIM

Borbala Szinetar

Senior Research Analyst

SKIM

With several years of experience in the market research and the consumer goods industry, Borbala is currently working as a Research Analyst at SKIM; an international research consultancy, based in London. With a passion for understanding and measuring consumer behaviour, she is working on a range of strategic, innovation and communication studies for various companies in the FMCG sector.
Sarah Raoufian

Senior Research Manager

SKIM

Sarah Raoufian

Senior Research Manager

SKIM

Sarah Raoufian is committed to humanising the numbers behind complex research methodologies, working as a Manager at SKIM; a research consultancy, based in London. She has more than 6 years of experience in managing strategic research projects for FMCG market leaders in the areas of pricing and portfolio management, and new product development - working for companies such as Unilever, Danone, Mars, Heineken... A passionate lexophile and wordsmith, she thrives on optimising claims and communication strategies for marketing initiatives, through qualitative co-creation and quantitative validation.

12:10 - 12:30

Insights on Demand - Addressing next generation needs for dynamic insight

Insight Showcase Stage

12:40 - 13:00

NOW TV: Avoiding The Forced Exposure Deception Of Traditional Advertising Testing

Insight Showcase Stage

8 March at 12:40 - 13:00 |

Insight Showcase Stage

Why 80% of all advertising goes to waste through being ignored or eliciting unremarkable, or negative, consumer perceptions
Ensuring engagement, that most important of consumer behaviours, and inspiring viewers to watch to drive return on investment
Why are forced exposure tests still common advertising testing practice? Creating a test that better reflects instinctive consumer engagement
How NOW TV and DVJ Insights have worked together to improve engagement and brand clarity, to deliver a successful message to consumers

Session Speakers

Simon McDonald

UK MD

DVJ Inights

Simon McDonald

UK MD

DVJ Inights

Simon is the UK MD of DVJ Insights. He has had an extensive career working for media owners and research agencies. DVJ Insights run successful brand, communication and insight projects for clients in the UK and internationally for clients such as Sky, Bloomberg, Next, Nando’s, Nestle and Samsung. The group has seen huge growth in recent years, and the head office was recently nominated as agency of the year in the Netherlands.
Trevor Roberts

Head of Insight, TV Products

Sky

Trevor Roberts

Head of Insight, TV Products

Sky

Trevor Roberts is Head Of Insight at Sky for TV products, Product Design & Development and Sky Store. Trevor has been at Sky for over 5 years and was originally involved in delivering insight to aid the launch and subsequent growth of NOW TV, before taking up his current position. Trevor has over 10 years of research and insight experience within the media industry, having developed his career at TalkSport, The Financial Times, Virgin Media and Mindshare.

14:05 - 14:35

The "Artificial Creativity" Project: Identifying the DNA of successful commercials

Insight Headline Stage

8 March at 14:05 - 14:35 |

Insight Headline Stage

If 70% of ad impacts are due to the right creative content, what is the DNA of a winning ad?
In this session, the largest quantitative study to date will unlock the hidden emotional vehicles that drive advertising success powered by Creative.AI, a new AI-based tool applied in six product categories

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Session Speakers

Andreas Knappstein

Sales Director

Bilendi

Andreas Knappstein

Sales Director

Bilendi

Andreas Knappstein, Sales Director DACH at Bilendi, has been in online market research since 13 years. Developing market research business and helping large enterprise accounts, smaller market research and media agencies to make better decisions has always been his passion. For Bilendi he shapes the growth path of the group in the German speaking world. Bilendi is one of Europe’s major market research service providers with 180 experts across 11 offices with more than 2.2 million online proprietary panellists across 12 European countries and further countries across the globe using a network of trusted partners.
Frank Buckler, PhD

CEO

Success Drivers

Frank Buckler, PhD

CEO

Success Drivers

Dr. Frank Buckler, Founder & CEO of Success Drivers Frank is one of world's leading experts in success driver research. His company SUCCESS DRIVERS is a provider of analytics-based marketing solutions and consults leading brands around the world from Audi, Deutsche Bank, L'Oreal, Metlife, Procter&Gamble, SONOS, T-Mobile to Unilever. The company is well known for leveraging a self-learning, AI-based methodology to gain cause-effect insights out of data. He is a regular speaker at global conferences e.g. ARF conference, BVM, ESOMAR, etc.

14:10 - 14:30

How to get from Insight to Prototype to Product

Insight Showcase Stage

8 March at 14:10 - 14:30 |

Insight Showcase Stage

Join Vodafone and FreshMinds as we share the story behind Secure Net, the ground-breaking product for helping parents manage the challenges of modern digital family life
Hear how Vodafone has used insight as the driving force at every stage of development: from identifying the initial opportunity right through to iteratively developing and prototyping the product with FreshMinds in fast-paced, collaborative design sprints
Get inspired and learn how you can take your product development further, faster as we share our top tips for blending the worlds of insight and innovation

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Session Speakers

Chris Thompson

Director of Innovation

FreshMinds

Chris Thompson

Director of Innovation

FreshMinds

Chris is Director of Innovation at FreshMinds. He works with the most ambitious clients to help them spot opportunities, develop ideas and turn them into growth. Chris and his amazing team have been behind some of the largest recent product launches in IoT, digital payments and online security. Alongside his role at FreshMinds Chris mentors a range of startups and advises Private Equity companies on the growth potential of their acquisitions. Chris' mantra is "think big, be brave, do it fast, make it real" and his combination of product engineering experience, entrepreneurialism and tech-enabled insight is changing how companies think about innovation.
Mehmet Yalçın

Marketing Manager

Vodafone Group PLC

Mehmet Yalçın

Marketing Manager

Vodafone Group PLC

Mehmet is the Global Product Marketing Manager of Vodafone Group PLC, leading insight generation process to feed continuous product development and manage go-to-market strategies across Vodafone countries for personal security services. Prior to Vodafone Group experience, he spent 3 years at Vodafone Turkey, including leading the digitalization process of SOHO segment customers via managing the development of innovative product and services. Previously he worked for Vodafone Portugal as a brand strategy specialist where he focused on creating an end-to-end branded customer experience across all touchpoints. Mehmet holds an MSc. MIM degree from CEMS and a BA in Business Administration from Koc University.

14:40 - 15:00

Winning over women: Unlocking the commercial opportunity for Financial Services

Insight Showcase Stage

8 March at 14:40 - 15:00 |

Insight Showcase Stage

Find out the results of this compelling and holistic research by Kantar on the relationship between women and financial services
How should marketers approach women in this category and what do they need to do differently to capitalise on the commercial opportunity women present?
What are the best opportunities to engender trust and engage them in meaningful and authentic ways?

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Session Speakers

Amy Cashman

Managing Director

Kantar TNS

Amy Cashman

Managing Director

Kantar TNS

Amy Cashman, Managing Director, Kantar TNS UK Amy has worked in research for 18 years, across both consumer and business to business markets and in multiple industry categories. A graduate of the London School of Economics, she has worked in a number of research roles across agencies large and small, including a secondment in GlaxoSmithKline's research department. In her current role she leads a team of 70 researchers servicing clients across the full range of Financial Services and Technology clients. She also has responsibility for driving stronger relationships with Financial Services clients across all the operating brands of Kantar in the UK. Amy represents Kantar TNS in the media and is active on the conference circuit. Over the last few years she has twice won the 'Best B2B research' category at the MRS awards (2015 & 2016), 'Best impact through applications of research' award at the MRS BIG conference (2016) and 'Best Agency Speaker' at the AURA awards (2016). Outside of work her main focus is her three little boys which has given her a strong foundation of knowledge in building Lego and naming dinosaurs. She also enjoys good food and wine, socialising and skiing.

15:05 - 15:35

Truth is stronger than fiction! How insights from real shopper research can challenge marketing folklore

Insight Headline Stage

8 March at 15:05 - 15:35 |

Insight Headline Stage

"You only have 5 seconds to influence a shopper’s decision at fixture” & “You have to be at eye-level to succeed”: Where did these “rules” originate? Do they really apply to today’s shoppers?
Using real eye-tracking data collected in store from over 200 participant, we will examine what really happens with shopper attention in store
Find out what the missed opportunities that arise from an over-reliance on “rules of thumb” are and how to best take advantage of them

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Session Speakers

Dr Tim Holmes

Director of Research

Acuity Intelligence Ltd

Dr Tim Holmes

Director of Research

Acuity Intelligence Ltd

A recent Radio 4 presenter described Tim as a "neuroscientist gone rogue" because he now applies his knowledge as a vision scientist to commercial questions around design optimisation and behavioural influence. After graduating in Mathematics, Tim travelled the world as a software developer living and working in the US, Asia and Switzerland. He returned to university in 2005 to study Psychology and completed his PhD in visual neuroscience, decision making and aesthetic perception at Royal Holloway, University of London in 2010, where he continues to research and teach. In 2011 he co-founded Acuity Intelligence Ltd, which is a neuroscience based research agency and consultancy that specialises in real-world applications of eye-tracking, biometrics and behavioural research.
In the past 6 years, as Director of Research & Development, he has headed-up projects with companies as diverse as Premier Foods, P&G, Coca-Cola, Unilever, GSK, Ralph Lauren, BskyB, The Guardian, the Walt Disney Company to evaluate and optimise package designs, digital media, mobile apps and marketing strategy.

As an educator Tim has developed and implemented neuroscience programmes for a range of academic and commercial customers. He contributed to BBC Radio 4’s Design Dimension, has appeared on a number of TV shows including Channel 4’s The Secret Life of Buildings, C4’s Embarrassing Bodies and BBC1’s Secrets of the Sales and was scientific advisor for the 2015 Toyota Tacoma “Sal a Jugar: Fun Games” advertising campaign.

Last year Tim presented the Marketing Week Insight Show Paper of the Year 2017 on using eye-tracking to detect unconscious shopper behaviour which was subsequently featured in the national press.

15:10 - 15:30

Easy Visualisation of Market Research Data - The Quest for the Holy Grail

Insight Showcase Stage

8 March at 15:10 - 15:30 |

Insight Showcase Stage

E-Tabs and Askia have joined forces on a swashbuckling adventure to uncover the holy grail of market research data visualization tools. This presentation will discuss -
Why have they joined forces
What challenges have they faced along this journey
Why market research data and visualizations are unique, and as such need dedicated tools for their handling and creation

Session Speakers

Benjamin Rietti

CEO

E-Tabs

Benjamin Rietti

CEO

E-Tabs

Benjamin Rietti is the CEO of E-Tabs, a technology company providing report automation software, dynamic business dashboards and other innovative solutions to the Market Research industry. With over two decades of industry experience, Benjamin is a talented entrepreneur who recognizes the integral role technology plays in Market Research. He is a regular presenter at industry conferences around the globe.
Jérôme Sopoçko

Head of Development

Askia

Jérôme Sopoçko

Head of Development

Askia

16:05 - 16:35

London in Motion: Understanding how commuters consume our ad content with agile video

Insight Headline Stage

8 March at 16:05 - 16:35 |

Insight Headline Stage

Find out how the application of video research technology captures in-the-moment thoughts and feelings from Londoners
Exterion Media and Voxpopme will demonstrate how quant and agile qual research can work together to explore consumers' deepest motivations
Hear the unique commuter stories built from the wealth of data that video technology and creative research design offer
Best practice: How can you apply video insight and analytics software to future research projects?

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Session Speakers

Nicola Barrett

Head of Research

Exterion Media

Nicola Barrett

Head of Research

Exterion Media

Nicola is responsible for leading Exterion Media's research team and managing Exterion Media's online research panel work.shop.play. In her first year at Exterion Media, she delivered a presentation which saw the work.shop.play. community panel win Vision Critical's EMEA Insight Community of the Year 2014. In 2015, she was shortlisted for Media Week's Rising Star and last year commissioned The Engagement Zone study - which won Best Research Initiative at the Media Research Group Awards 2016. This study is currently shortlisted for Best Media Research Award by MRS. Prior to her time at Exterion Media she worked at BBC Worldwide and Immediate Media as an Advertising & Marketing Insight Executive. Nicola championed various qualitative and quantitative research projects, managing research studies for brands such as Lonely Planet, BBC TopGear and Radio Times.
Tom Williams

Regional Director & Co-founder

Voxpopme

Tom Williams

Regional Director & Co-founder

Voxpopme

As Co-founder and Regional Director of Voxpopme, Tom Williams is responsible for defining the client experience for researchers at many of the world's biggest brands and agencies. He helps insight leaders discover the capabilities of agile video to explore how rich and contextual consumer research can become when using Voxpopme's powerful video insight platform. Doing so helps them better understand their customers, tell more impactful stories and drive significant change.

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Keynote panel: Listen to the CEOs: Driving innovation and thriving through uncertainty

Keynote panel: Listen to the CEOs: Driving innovation and thriving through uncertainty

Session Speakers

Eric Salama

John Kearon

Lyn McGregor

Maya Plentz

Fiona Blades

Harness the Power of Social Data for Consumer Insights

Harness the Power of Social Data for Consumer Insights

Session Speakers

Charlotte Vang

Follow The Money: Winning Growth In Uncomfortable Places

Follow The Money: Winning Growth In Uncomfortable Places

Session Speakers

Bryan Gildenberg

Better together: when methodologies collide to reveal stronger insights

Better together: when methodologies collide to reveal stronger insights

Session Speakers

Jenny Hearne

Julie Davey

Innovations in Data Visualization: Why communication is first and technology is second!

Innovations in Data Visualization: Why communication is first and technology is second!

Session Speakers

Marc Chester

Toby Fowler

Lean in Fifteen (Actually, Make That Ten)! Maximising insight value at easyJet

Lean in Fifteen (Actually, Make That Ten)! Maximising insight value at easyJet

Session Speakers

Paul Child

Danielle Wakeman

Cutting Through the Multichannel Fog

Cutting Through the Multichannel Fog

Session Speakers

Crawford Davidson

Ian Welch

The Art and Science of Storytelling in Market Research

The Art and Science of Storytelling in Market Research

Session Speakers

Miguel Ramos

The Retail Revolution: How new technology is optimising real-time experience data in measuring ROI

The Retail Revolution: How new technology is optimising real-time experience data in measuring ROI

Session Speakers

Fiona Blades

B.V. Pradeep

Advertising effectiveness and measuring success in a digital world

Advertising effectiveness and measuring success in a digital world

Session Speakers

Caroline Northfield

Free climbing for an off-limits research

Free climbing for an off-limits research

Session Speakers

Federica Curcuru

Ennio Armato

Punching above their weight: how technology is empowering the micro-business

Punching above their weight: how technology is empowering the micro-business

Session Speakers

Rupert Sinclair

Kate McCutchen

We Have Seen The Future: More Contextual, More Agile And Smarter Qualitative Research

We Have Seen The Future: More Contextual, More Agile And Smarter Qualitative Research

Session Speakers

Daniel Teixeira

When Virtual and Physical Worlds Collide: How generations interact with video

When Virtual and Physical Worlds Collide: How generations interact with video

Session Speakers

Zoe Dowling

Travel in the Sunshine State!

Travel in the Sunshine State!

Session Speakers

Matt Gibbs

Consumer Insights: Yesterday and Today

Consumer Insights: Yesterday and Today

Session Speakers