11:40 - 12:00
A9
The Art and Science of Storytelling in Market Research
Insight International Stage
The Art and Science of Storytelling in Market Research
7 March at 11:40 - 12:00 |
Insight International Stage
- The secret to creating a compelling story that effectively communicates market research conclusions to your clients
- How should firms establish the necessary internal framework to translate data insights into a coherent, persuasive narrative?
- Integrating your story through all potential presentation media, such as PowerPoint, dashboards or marketing reports
- Characterising the optimal tools and training that can help your marketing team to communicate your story
Session Speakers
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Miguel Ramos
Product Marketing Manager
Confirmit
Miguel Ramos
Product Marketing Manager
Confirmit
A technologist with more than 15 years’ experience in mobile technologies, technology strategy and implementation, Miguel is part of Confirmit thought leadership and marketing teams, working closely with Product Management on new innovations, product launches and methodologies.
In this role, Miguel regularly presents at webinars and at global conferences on some of the most cutting-edge issues affecting both Market Research and Customer Experience professionals. In this capacity, he is recognized as a thought leader in areas such as reducing survey fatigue though new approaches to data collection, and all aspects of the use of mobile and multi-media in research.
Prior to this role, Miguel led Confirmit’s Mobile practice in EMEA and Asia Pacific, developing mobile solutions for both Voice of the Customer (VoC) and Market Research. Miguel holds an MBA from Durham University (UK).
12:40 - 13:00
A14
We Have Seen The Future: More Contextual, More Agile And Smarter Qualitative Research
Insight International Stage
We Have Seen The Future: More Contextual, More Agile And Smarter Qualitative Research
7 March at 12:40 - 13:00 |
Insight International Stage
- Why the insights derived from snappier, visual and agile online chat will eclipse traditional research communities, generating new and faster insights
- How the rise of mobile devices allows research to be conducted within the daily consumer reality, not an artificial research context
- What impact will AI and bots have on accelerating qualitative research, in terms of moderation, analysis and reporting?
- Future insight strategy in action: demonstrating early research into a new Heineken liquid format, on the cusp of being brought to market
Session Speakers
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Daniel Teixeira
Business Director
InSites Consulting
Daniel Teixeira
Business Director
InSites Consulting
Daniel Teixeira is Business Director at InSites Consulting. He has managed hundreds of research projects for global brands such as Heineken, Heinz, Unilever, Sony and Viacom, among others, anchored on state-of-the-art true fusion methodologies, both quantitative and qualitative. Prior to this he worked in a local market research agency in Porto, Portugal, focusing on political and communication research.
He has 10 years of experience in the industry focusing on innovation, category equity, brand management, communication & customer experience. His everyday goal is still more easily said than done: bring brands closer to consumers, facilitate co-creation & generate impactful insights.
Daniel has a degree in Social Psychology, from the University of Porto, and post graduate in Market Research.