7 – 8 March 2018, Olympia Central, London
Take a look at our 2017 conference programme and filter sessions by the colour coded topics to get content specific for you. The 2018 programme will be released soon.
Founder and Consultant
Hall & Partners
Global CEO, Added Value and Country Manager
Danny is the owner of his Marketing Consultancy, DRC, and is currently co-Chair of the Market Research Society. His consultancy works with client organisations, as well as agencies, to improve their end user experience. He is a great believer in the fact that nearly all clients already know their Customer Pain Points but that they use Company Think, instead of Customer Think, thus not improving this Customer Experience. He has held a variety of roles across different industries with Boots, Kraft and British Airways. Just as digital TV exploded into the UK he joined Sky as their first ever consumer researcher, going on to lead the Marketing Strategy team over a 14 year career. More recently, he has worked at PaddyPower and O2 where he was General Manager, Business Intelligence managing all data, insight and reporting. He started his own consultancy, DRC, in 2015 and has worked with small and large businesses including Eir, Fox Digital Consumer Group, The Economist, Ladbrokes and Metro Bank.
Kirsty Fuller is CEO of the Flamingo Group, the agency she co-founded in 1997 with Maggie Collier. Flamingo’s roots are in qualitative research with a focus on understanding people and brands through a cultural lens. Today Flamingo employs over 300 people with 8 offices across Europe, Asia and the Americas. Kirsty’s focus throughout her career has been on raising the contribution of consumer and cultural insight to business and brand success. She has been instrumental in integrating semiotics, digital forensics and mobile ethnographic approaches into the Flamingo offering alongside face to face consumer and expert approaches. She has spoken at some of the most iconic industry events worldwide on brand building and strategy, including; Cannes Lions International Festival of Creativity, Advertising Week’s 10th Anniversary in New York and the IPA. Kirsty has worked across the globe for some of the world’s most successful brands including; Johnnie Walker, Visa, Dove, Pepsi as well as for the quintessentially British BBC and Marks & Spencer.
Vanella is the Global CEO of Hall & Partners, brand strategy consultancy powered by research and insight. Before this she spent 20 years working as a planner in some of the UK’s best advertising agencies, including BBH, AMV/BBDO and JWT. Vanella has always been passionate about brands and communications, what they are trying to do, how they are created and how they work. She strives for outstanding creativity in anything she is involved in. Hall & Partners has built a reputation for pioneering new thinking to inspire the industry. They have recently launched their new integrated marketing engagement model called Engager. Engager acts as a strategic framework to describe the way people experience and build relationships with brands. Vanella’s role is to provide inspiration, energy and direction for the company and teams, to help them develop strong client relationships and attract valuable new clients. Her highlights whilst at Hall & Partners have been to help the company grow successfully, becoming the first research company to win a place in The Sunday Times ‘Top 100 Best Companies to Work For’ and Marketing Magazine’s ‘Research Agency of the Year’ and is this year’s winner of MRS ‘Best Agency’. Vanella has also won a UK Woman of the Year award.
She is Chair of the Fellows Board of the Market Research Society and now sits on the development boards of MHA care for the elderly and WebCredible.
Bart Michels is Global CEO of Brand and Marketing Consultancy Kantar Added Value, and also UK Country Leader for Kantar (WPP’s Information and consulting division). Before joining Added Value, Bart was a senior client side Marketer at Kellogg’s, Coca-Cola, GSK and Virgin Media where he held a number of roles including UK & ROI Media Controller, GB Head of Marketing Innovation, and Group Brand and Communications Director. Bart joined WPP in 2003 and he has been Global CEO of AV since 2013. Bart is personally involved in many of the group’s strategic clients and is now heading up Kantar working across all 12 Kantar consulting and insight companies across the UK from Kantar Retail and Added Value to Millward Brown and Kantar Media. Bart is an Economics graduate alumni of UCL, an ADP Alumni of London Business School, a trustee of Street Child Africa, and Head Coach for London Irish U13s rugby.
• We all know video is a powerful tool for storytelling and engaging clients/key stakeholders to drive change, this session, however, will explain why video is so much more than stories • Video analytics platforms have transformed video into a data asset in its own right. Layers of data that can be mined include: speech, tone, facial and text sentiment, emotional recognition, object and activity recognition • Demographic and profiling information and other data can also be appended to video automatically to give a real context to the video and respondents to give quantitative insight and well as qualitative • We will present a range a case studies and use cases to bring the presentation to life and enable our audience to see real applications of the technology
Global Commercial Director
Andrew is the Global Commercial Director for LivingLens. Andrew has more than 20 years of insight and technology experience. During his career he has worked with many of the world leaders in CPG’s and Retail, providing Insights, Analytics and Business Intelligence solutions, all focused on applying new and innovative technologies that unlock growth opportunities across of wide range of functions, from Consumer Market Insights, Marketing, Sales and Supply Chain. Prior to LivingLens, Andrew was the International Commercial Director for IRI’s Technology Solutions Group, focusing on the use of business intelligence technology to drive insights across many different sources of data.
At LivingLens, Andrew is responsible for developing key relationships with major global brands and agencies. He brings extensive experience in understanding client needs, industry challenges and how technology can be used to discover insights that overcome these challenges.
Associate Director, Research Services
Mike has 14 years of experience within the research industry. From managing key accounts at Research International and later Kantar Operations (now known as TNS Research International); Mike later moved from a Project Management role at Research Now to his current position as an Associate Director of the Research Services team. In his role, Mike supports an array of clients on a consultative basis, listening to their needs and implementing research solutions to fit their requirements. Mike has also successfully completed the The MRS Advanced Certificate in Market & Social Research Practice (AMRS).
Video is more accessible than ever before. It permeates our lives, our research and drives rapidly growing live-streaming services like Twitch. Join Mark, Jamie and Tom to explore the power of video technology, examining how: - It has given a voice to the masses in the world of live-streaming - They've personally leveraged Voxpopme's video insight software to get closer to this audience - The detailed findings that new video research uncovered during their study of live-streaming for Twitch - Online video solutions compare to their previous interactions with interviewing research
Co-Founder & Regional Director (EMEA)
Dr Jamie Woodcock
The London School of Economics and Political Science
Dr Mark Johnson
University of York
Dr Jamie Woodcock is a fellow at the LSE, where he teaches research methods to Masters students. His current research focuses on digital labour, the transformation of work, and streaming.
Dr Mark R Johnson is a postdoctoral fellow at the University of York, whose work focuses on professional video games and esports, live streaming, and gambling. He is also an independent game developer, former professional gamer, multiple video game world record holder, and regular games blogger, podcaster, and freelance writer.
Chief Operating Officer
EMEA Research and Consumer Insights Director
Luis Fernandes is the EMEA Research and Consumer Insights Director for the online travel agency, Expedia. With over 19 years of research and insights experience client-side and in agency environments, Luis has both technical research expertise and a thorough understanding of research programmes to support business goals.
Luis started his career at Audits & Surveys Europe and then joined TNS-Research International in 2000, working primarily on Global and Pan European FMCG accounts. In 2008, Luis started a new role at LG Electronics European HQ. His responsibilities included sourcing, designing and managing multi-country insight programmes, ranging from innovation and consumer understanding to branding and communications and channel management.
Prior to joining Expedia, Luis worked at BskyB, supporting the acquisition and retention teams and curating the quarterly State of the Nation presentation to the board.
Take advantage of the world's leading expert in insights marketing to: • Find out precisely what it takes to raise your profile • Create a distinctive brand • Tell motivating stories • Get the most from your budget
Keen as Mustard Marketing
Lucy Davison has over 30 years of experience in B2B marketing and branding. She founded Keen as Mustard Marketing in 2006 with the vision of providing data, research and insight companies and clients great editorial content and sparkling visuals. Pre – Mustard, Lucy worked at Research International as global marketing director for 7 years. Prior to RI, she worked as a marketing and PR consultant with branding, design and marketing agencies such as Coley Porter Bell and Brand House as well as clients Eagle Star and Nelson Bakewell to name a few.
As Managing Director, Andrew is responsible for the strategic positioning of GI Insight, whilst also managing the business from a people, process and proposition perspective.
• Top brands are getting to the "why" behind brand perception and audience metrics with the help of social listening and machine learning • Hear real-world examples of how brands are using social listening and machine learning to gain deep insights on their consumers • A bird’s eye view of the evolution of machine learning and a glimpse into the near future of deep social listening
Director for Global Network Agency Growth
Marian Cramers is the Director for Global Network Agency Growth at Crimson Hexagon, leading an alliance program to support the platforms most advanced use cases, training, adoption and product development in the global ecosystem of network agency partners.
• As marketers seek patterns to build predictive algorithms, we’ll show you the importance of Life Events and the significant impact they have on consumer behaviour • You’ll see how spending patterns change and different sectors see a huge rise in revenue from these audiences • We’ll share the best ways to use the data to drive insight and inform your communications and content to become highly relevant and responsive. We call it “Marketing in the Moment”
Danny is a CRM & insight specialist, with a focus on the customer and their journey through a brand. Having worked with numerous brands in the last 35 years, as the client, the agency and a consultant, Danny is a retail marketing specialist, also with sound experience across the financial services, travel, publishing, IT and automotive sector verticals. As Planning Director at TwentyCi, Danny helps clients to develop strategic utilisation of customer life events, working to help brands to maximise sales through changing consumer behaviours. In his previous role, heading up CRM at B&Q, Danny launched the DIY retailer’s loyalty scheme, B&Q Club, now at almost 5m members. Danny lives in Bath, where he fulfils his passion for rugby, great beer and beautiful architecture.
"“We wanted to go to Asia, enjoy the beautiful beaches of south east Pacific; yet we decided to go to Torino, Italy’s industrial city” “I came into this shop for an organic foundation. I came out with a (not organic) shiny red lip-gloss….”
Chief Innovation Officer
A session in how to present research with impact and get engagement from your audience: • Visualising data through animation. Presenting quant, facts and stats in a compelling, visual way • Communicating consumers with creative films. Bringing customers to life through real-life stories • Sharing a research story. How you can turn a deck in to a video presentation using the voice of the consumer and headline data
Vox Pops International
Andy works with leading brands producing engaging and impactful video content bringing insight and data to life. He has worked on a broad spectrum of video research and communications projects, from video diaries, to set-up interviews, creative consumer films and data visualisation animations across a broad range of sectors. Andy has worked with the likes of Costa, Marks & Spencer, Nivea, Unilever, United Nations World Food Programme and Kantar Millward Brown.
• Why does customer prefer the online? • Experiment: CATI VS CAWI • Data analysis • The warmth of the call is irreplaceable
Branch Manager (UK)
Branch Manager (IT)
Federica started her professional career in 2010 working for IFF International Institute for Field Research as a telephone interviewer. After demonstrating resourcefulness and professionalism, she was promoted to the role of supervisor and then to project manager. In 2012 she was relocated to London to take care of the start up of the IFF UK branch. She has been Head of the London branch since then, succesfully managing a team of 6 people and 80 Interviewers.
Ennio is IFF International’s Branch Manager. He is the pulsing heart of the company, a connection between the three companies (Germany, UK and Italy) that operates since 30 years in the CATI field internationally. Right after his foundation of the company he became responsible of the italian field, he participated actively and strategically at the creation of the UK field and, in the meanwhile, he fixed two fundamental aims that became the main structure of the company values: coltivate and form mother language callers and point to the multi country activity.
Head of Thinkers' Thoughts
Watch Me Think
• Highlighting how changing business needs and a more digital world has impacted modern day testing backgrounds • Spotlighting the efficiency requirements needed for modern concept testing in terms of automation, sample & output • Reviewing how the PowerConcept can be used to benefit product development • Showcasing real life studies where using the method has led to successful product development
Director, Digital Research Science
Richie Heron, Director, Digital Research Science at Toluna has worked in market research for 18 years having secured a Batchelor of Science in Statistics. Richie spent 3 years as a statistician in the Healthcare sector developing forecasting and choice based conjoint models before moving to Research International’s new Marketing Science Centre (MSC) to work within the innovation team. Here he developed his passion for new product design, concept testing and volume forecasting. His career went on to encompass roles at TNS and The Value Engineers before he joined Toluna in August 2016. At Toluna he is a leading member of the team that is building for tomorrow, creating products that will be the next generation of DIY research tools.
Business Development Manager
Join the Dots
Alexander Wheatley is a graduate of Philosophy, Logic and Scientific Method from the London School of Economics. He is a member of Lightspeed’s multi award winning ‘QuestionArts’ Innovation department. Applying his analytical and creative skill-set to explore, evaluate, and present upon the challenges of online survey design and data analysis. From respondent engagement to sentiment analytics, Alex and the Innovation department’s research covers all aspects of successful survey design in the modern environment. Winning over 25 industry awards for research spanning text analytics to respondent honesty; Alex and the team make full use of the wealth of data and resources at his department’s disposal to facilitate pioneering research. In 2016 Alex was awarded the ESOMAR Corporate Young Professional Award for his research into political poling.
Following an academic background in Health psychology, Emma spent her early research career in the pharmaceutical sector. In 2013 however the bright lights of consumer research called where she skipped over to Join the Dots. Emma now works in a Business Development role closely linked to the innovation and marketing teams to enhance and communicate the Join the Dots offer. She recently presented at ESOMAR Congress winning the YES pitch competition and has delivered the MRS Consumer Psychology training course for clients and researchers alike. She likes to talk about Emoji, marathon training and Taylor Swift.
Holding Bachelors and Masters degrees in Engineering from the University of Cambridge, Graeme began his working career at engineering consultancy, Arup, working on the design of landmarks from the London 2012 Aquatic Centre to One New Change St Pauls. Graeme then moved to a boutique strategy consultancy, specialising in running Strategic Planning (STRAP) workshops before joining B2B market research consultancy, Circle Research, in 2013. Now a Client Director at Circle Research – Winner of the MRS Best Agency 2016 Award – Graeme determines overall company strategy as part of the Senior Management Team, oversees key client relationships and leads a team of consultants.
Samantha Bond is an award-winning, passionate industry advocate. She has spoken at a number of industry events on topics including mobile research, data visualisation, employee engagement and attracting young researchers to the industry.She won ‘Best Newcomer’ at the MRS Awards and 2016 Impact Conference and was a finalist for ESOMAR’s 2015 Young Researcher of the Year Award.Samantha recently joined SKIM as a Research Manager. She specialises in international qualitative research and has a keen interest in new methodologies to access and deliver insight. Samantha holds a 1st in Sociology and Social Policy from the University of Nottingham.
• A lot has been said about how different the millennials are from the rest of the generations • If our audiences are changing, how can we use that to better design research methods? • This paper presents a new perspective on researching millennials, keeping in mind these changes • And exemplifies this approach through a method we used, called The Selfie project
Senior Manager, Biz and Consumer Insights
Third Eye, India
Shibani has over ten years of professional experience in consumer research, media and digital marketing industries, with in-depth experience in research and consumer insights. Her expertise include a thorough understanding of the television and content industry, along with consumer and biz insights+strategy. Shibani is also an avid reader and writer, and she’s awaiting the publication of her first novel.
Sushma has a varied background that has exposed her to the world of mechanical engineering, video editing, entrepreneurship, marketing and advertising, television programming and qualitative research. She specialises in Technology and Youth work, and speaks fluent Hindi, English and Telugu. Sushma is an explorer at heart and loves to travel, interact with new people and soak in new cultures. She comes to work every day in search of the next adventure.
• How to integrate insight into digital advertising/programmatic advertising • The importance of high quality connected data to programmatic ad campaigns • How to segment, model, activate and track programmatic campaigns
Director of Data Applications
Kerry Chapman Brown
Vice President of Onboarding Products and Partnerships
Mark Jefford is Director of Data Applications at YouGov in the UK. The Data Application team’s remit is to provide clients with new and innovative data products and solutions, utilising the wealth of data YouGov collects. Mark joined YouGov in 2016, having been a client-side media researcher for more than 10 years, working for the likes of The Guardian, Shortlist Media and Factory Media.
Kerry is responsible for managing and growing global relationships with Eyeota’s strategic offline data partners. Kerry brings a wealth of commercial and product experience in the media industry, drawn from working client-side and agency-side across traditional and digital media, with custom and syndicated solutions, in both mature and emerging markets. Previously, Kerry was Vice President, SEA, at comScore Inc., a global digital measurement and analytics company. She also held senior roles at Nielsen, Kantar Media and Channel 4. She is based in Singapore.
Director, Disney Interactive Research Analytics
Bianca is an Account Director and heads up Kids and Youth Research at FreshMinds. She specialises in designing large programmes of qualitative and quantitative research on an international scale, and has run projects as far afield as Los Angeles, Tokyo and Vladivostok. Much of her work focuses on customer closeness, where she helps her clients truly understand their customers, and bring them to life for their stakeholders. Prior to FreshMinds, Bianca spent 5 years in strategy consulting. A regular conference speaker, Bianca has presented at Insight previously as well as at a number of MRS conferences.
Managing Director UK
Simon is UK Managing Director of DVJ Insights and has over 20 years of experience in global branding, strategy and advertising research for companies like Unilever, SKY, Pernod Ricard, BBC Global News and National Geographic.
He has worked on the client side for the Financial Times and for big and small innovative research companies. He has an interest in helping brands and companies get closer to their consumers and is an expert in innovative holistic research techniques.
His client side experience means he brings an appreciation of the challenges of driving change in organizations through the delivery of actionable insight.
Conor has worked in market research since joining B2B International in 2007. He has managed research projects spanning over 80 countries for some of the largest companies in the world, including Shell, Berlitz, PwC, Nespresso, Bloomberg, Samsung, and Honeywell. He specializes in multi-country b2b research, running the gamut of project types including branding, customer experience (CX), segmentation, product and concept development, and market sizing and assessment. He has worked in our US and UK offices, giving him a unique perspective on cross-border research. Speaker / thought leadership credits include Market Research Society, ESOMAR, Quirks, and Research Industry Voices.
• Understanding the connection between mobility and smart phone usage • Measuring (emotional) usage experience and its relation to means of transportation • Comparing moment of truth and retrospective data collected • Conclusions for the development of connectivity and mobility services in the automotive context
Dr Martin Einhorn
Director Market Research
Dr. Martin Einhorn is the Head of the Market Research Department at Porsche AG, leading global Consumer Insight activities. Prior to that he worked as a Market and Trend Researcher at Audi and has over 11 years of experience as a Market Researcher.
Katherine Jameson Armstrong
Head of Qualitative Research, Ipsos Connect
Marketing & Audiences
Tim works in the BBC’s Marketing and Audience department.
A strategist, researcher and innovation expert, Tim’s work centres on harnessing insight and data to drive group-wide strategy and create brilliant products, programmes and brands. Most recently he has been leading the development of the BBC’s Virtual Reality strategy.
Perspective Research Services
Greg is Technology Director for Perspective Research Services. He has extensive experience of developing and delivering customised & user-friendly research tools, both internally and externally, using industry standard software. He is experienced in all aspects of data management and processing, having started his career in market research data departments in 1984. He joined BDRC Continental in 1995 before transferring to Perspective Research services, the group’s operational arm, as a board director early in 2012.
Founder & CEO
Research Manager, EMEA & APAC
Emelie has six years research experience, with 2.5 years specialising in social intelligence. Since joining Brandwatch in early 2014, she has worked with a range of clients from FMCG to pharmaceutical to hospitality industries, to help them make sense of online conversations and to show how the insights can be used to optimise business opportunities.
Wim Hamaekers is manager-partner at haystack international and Esomar representative for Belgium. He holds a master in Communication Sciences and a bachelor in Marketing. He is especially eager to get as close as possible to consumer and shopper reality using objective measures in combination with verbal quantitative and qualitative measures. Wim strongly believes the future of research is in finding the right mix of methods. The only way to get under the skin of consumers is by combining traditional research techniques with objective measures, passive data, big data and more recently artificial intelligence.
After graduating from the University of Manchester Ellie went on to complete the Post Graduate Certificate in Sensory Science at Nottingham University. Since then she has worked in client and agency-side roles in sensory and consumer insight for FMCG. Ellie moved to the Middle East from London in 2013. As part of her position as Research Director for Haystack International she conducts studies in some of the world’s most interesting locations such as Saudi Arabia, Egypt, Jordan and Burundi, as well as leading Haystack’s expert sensory panel in Dubai.
• If only we had a crystal ball to predict the future of sample, the people who provide their valuable opinions to give marketers insights • What does the future hold? As attention spans wane, will people be willing to take surveys, or do we need to change the value proposition? What needs to be done to address sample sustainability? Will mobile friendly, engaging surveys prevail? • One thing is for sure: the market research and sample landscape will continue to evolve as disruption becomes the norm. Place your bets, and please join us for this lively debate as we explore these questions and many more with thought leaders from across the industry.
Chief Evangelist Officer & Founder
Managing Director, EMEA
James de Vick
Global Account Director
Global Experience Insight Director
Director, Client Solutions
Consumer Insights Director, Europe
InterContinental Hotels Group
Sima is a passionate, curious, and successful entrepreneur in Market Research, enjoying being forefront of trends while building and growing businesses. Sima is the founder of Paradigm Sample, serving as Chief Evangelist Officer and member of the Board of Directors. In addition, she is Founder and CEO of Infinity Squared Ventures, an organization focused on accelerating unique and emerging businesses in market research space. Sima serves on the boards for Millennial Mix, Mobile Market Research Association and SampleCon. She is an active participant in WIRe Executive. Sima has held positions as Senior Partner at Momentum Market Intelligence, President of NPD Techworld at The NPD Group, and Program Manager of IBM Market Intelligence Group.
Ben started his career as managing director and owner of Bristol-based youth communications and marketing agency Out of Hand. His first job in online market research came with passive measurement company NetValue in 1999. Ben then moved to MyVoice as business development director before joining Nielsen//NetRatings. He launched San Francisco based mobile measurement and survey company Telephia in Europe and became e-Rewards’ first European employee in 2006. Ben was previously MD, EMEA portfolio companies at Research Now.
James has been with Lightspeed for 12 years, most recently focusing in on the media vertical helping to develop global products and integrating different data sources with surveys. James’ experience has seen him work across a number of clients implementing various innovative sampling initiatives including: moving Brandz to an online methodology; BBC Worldwide award winning facial coding work; Mintel’s Purchase Intelligence tool; and most recently GroupM’s LIVE Panel.
Heval has over 15 years of market research experience with a specialism in brand and communications tracking studies. She stumbled upon market research world as an interviewer at Nielsen and advanced her career at GfK, Millward Brown and SPA FT. She joined MESH in 2009 and has worked on a broad spectrum of accounts at regional and global levels. Heval’s expertise lies in contextualising and mining data to uncover new insights. She is currently leading ARF Ground Truth Experiments work stream, using MESH’s unique Real-Time Experience Tracking database. She has a master’s degree in marketing.
Rahul is a seasoned veteran in the market research industry, bringing over a decade of experience in sample, technology, operations and panel management. He was one of the founding members of Instantly Europe (formerly uSamp) and held senior level client development positions. At Instantly, Rahul was also instrumental in introducing automated sampling platforms to research companies in the UK. Currently, Rahul is responsible for ProdegeMR's business development efforts in Europe and resides in London. He holds an MBA in Finance and Marketing and is a graduate of the University of Delhi.
George is an experienced market research and consumer insights specialist who has worked both client and agency side with some of the greatest brands in the world. George has worked with or for McDonalds, Burger King, Mars, Coca Cola, NetFlix, First Direct, BMW, Holiday Inn and InterContinental Hotels.
Dr Tim Holmes
Director of Research and Development
Bring along your questions or perspective to this important session
General Manager, Insights & Strategy
Tony is a statistician with 45 years of market research experience. Starting with the MIL Group of companies (now part of GfK/NOP) in 1968 he was quickly appointed as managing director of Industrial Data Limited, where he was one of the pioneers of business to business telephone research firstly in the UK and then conducting projects throughout Europe and elsewhere from 1972 onwards.
He has acted as a consultant to a number of companies, including the Civil Aviation Authority, DHL, DTI, IBM, Hewlett Packard, Radio Free Europe, and the Xerox Corporation.Past chairman of Industrial Marketing Research Association (now called BIG - Business and Industrial Group). Frequent Speaker and author of chapter on “Estimating Product Market Size” in Kogan Page Handbook on Business Market Research.
Mr. Whaley has invested the past 2 decades focused on opportunities where the Insights Industry and Information Technology meet to create break through advancement in productivity and value for stakeholders and improve the contract and relationship we have with the respondent.
Prior to joining Gazelle as General Manager, Insights & Strategy, he started and successfully sold two research technology companies including Globalpark US an insights community platform company.
He was Sr. Director of Sales, at SPSS and was responsible for U.S. sales teams and all new business revenue growth in North America. From 1991 to 1998 Jim was President of Whaley Research, Inc. a full service firm he founded in Atlanta.
Throughout his 20-year career in field operation research and marketing, Paul has enjoyed participating in many high profile research projects across Africa. He has also worked extensively on development projects and baseline studies in Sub-Saharan Africa. A founding CEO at Random Dynamic Resources Ltd (The one-stop fieldwork company), Paul is currently based and working from RDR Headquarters in Lagos, Nigeria. He is also the publisher of Research Intelligence Magazine- the voice of marketing Research Industry in West Africa. He holds a Post Graduate Diploma in Journalism from Pan Atlantic University,(formerly Pan African University).
Richard has worked in the Market Research industry for nearly twenty-five years. Having started as a telephone interviewer for BMSL, now Harris Interactive, he become a research executive within a year. During five years with the company, he was trained in all aspects of the business to business research process, including client liaison, questionnaire design, project management, data analysis, report writing and presentation of findings. Armed with this experience, he established Perspective with his wife Jemma Evans in 1996, joining with BDRC in 1999. Perspective are now the largest independent data collection in the UK. Prior to forming his own consultancy, specialising in Insight technology and Qualitative fieldwork, he was a board director of the multi-award winning full service agencies BDRC Continental and Perspective Research Services. He is a Fellow of the MRS, and has been actively involved with industry bodies for 15 years.
Join us for an exciting close to the event this year, where we will award the Insight Show Paper of the Year Trophy to the best paper presented on our Headline Stage, as voted for by our visitors, across both days of the event.
Senior Research Analyst
Centaur Communications Ltd (a member of the Centaur Media plc group)
Wells Point, 79 Wells Street, London W1T 3QN. Registered in England No: 1595235