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Need a final push to get in touch with our team? Keep reading below to find out what last year's exhibitors thought about the show and what they have achieved. For any questions, enquiries or to book get in touch with our team by clicking below.

 

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Emotional Logic delivers industry-leading consumer insight through a deeper understanding of human nature. Here Director Annett Pecher explains the benefits to the business of exhibiting at the Insight Show.

How did you hear about the Insight Show?

A colleague had attended the Insight Show before and mentioned it to me a few years ago. When we were looking into events to attend this year, I remembered it and looked it up so 2018 was the first time we exhibited. We wanted to raise the profile of Emotional Logic with relevant target audiences and so the Insight Show was a good way to reach out to current and potential clients.

What were your three main goals from exhibiting at the Insight Show?

We wanted to get onto the radar of potential new clients, meet with current clients in a different environment and test the effectiveness of the Insight Show as a way of meeting new contacts of the right calibre.

How did you find the Insight Show and the visitors who attended?

We found the show to be very well organised and were impressed with the width and depth of the profile of visitors. It is a very dynamic and contemporary environment and as such complements the values of our company. There was also a wide range of interesting talks and presentations on very current research topics. We liked the flexibility of being able to arrange our own meetings as well having a set number of appointments through the Agency Corner system. We had more than 100 meetings and the visitors and people we met came from a variety of industry sectors and different levels of seniority – including high-level decision makers. Overall what united them was an interest in consumer insight and many had on-going projects to discuss. We were happy with the number of contacts we made during the show and because of this we re-booked to exhibit at the Insight Show in 2019 during the 2018 event.

What was the one success from your being at the Insight Show that stands out to you?

The show highlighted that there is a strong level of interest in our recently-launched neuro-science tools. As a direct result of the show we have already delivered three new projects and have added more than 20 planned projects to our medium-term pipeline, which will allow the business to grow faster than forecasted.

Please tell us a little bit about your business...

Emotional Logic delivers industry-leading consumer insight through a deeper understanding of human nature. Our approach combines tried and tested market research tools with innovative techniques from neuro-science and psychology to help clients understand real life consumer behaviour. We have been delivering deeper consumer insight for clients such as Jaguar Land Rover, Unilever, Hilton Hotels and the British Heart Foundation in more than 30 markets worldwide for more than 10 years helping clients to understand consumer buying motivations, overcome psychological barriers to purchasing, maximise the subconscious impact of packaging and advertising, understand how advertising works in the context of different media and to optimise in-store activity to attract, engage and convert more shoppers.

 

 

 
 
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Lucid is a software company delivering the power of human answers on a massive scale. Here Managing Director EMEA & APAC Ben Hogg explains the benefits to the business of exhibiting at the Insight Show.

How did you hear about the Insight Show?

I've exhibited at, and attended, the Insight Show in its various guises for a number of years. The company I joined were launching in Europe and the Insight Show represented an excellent opportunity to get our name out to the market and introduce ourselves as Lucid.

What were your three main goals from exhibiting at the Insight Show?

We wanted to meet suppliers, meet clients and try not to consume all of the booze ourselves that we had brought along for the wine tasting on our stand. Well, two out of three ain't bad!

How did you find the Insight Show and the visitors who attended?

This year's Insight Show was excellent, there was a real buzz to the place. We had an excellent location for footfall and the wine tasting we offered was a huge success. Last year we offered delegates what essentially was rye whiskey topped up with absinthe and that turned out to be an error in judgement given it was lunchtime. In terms of meetings, we had too many to count on the day but what was really pleasing was the response to our follow-up phone calls. I'd say that our time at the Insight Show this year made a sizeable dent into our new business target. The quality of visitors was far better than in previous years; it was full of people genuinely wanting to know how Lucid can transform their business.

What was the one success from your being at the Insight Show that stands out to you?

I think it is looking back at the photos and the sheer number of people we had around the stand at our wine tasting. But over and above that, the smiles on my colleagues' faces as they were telling people what we do and asking what they do still resonates with me. We have rebooked for next year, so I won't need to wait long to experience that again.

Please tell us a little bit about your business...

Lucid is a software company delivering the power of human answers on a massive scale. We built Fulcrum, the first global marketplace for market research sample, and introduced programmatic buying and selling to the market research industry. This gives our clients more time and budget for their projects. We also created Federated Sample, a full-service sample provider that, using our proprietary technology, empowers our clients to do world-class market research. Over six billion questions have been asked and answered on our global platform. Human data on this scale gives us an amazing opportunity to solve problems with software.

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