19 February 2019

What if you could roll the dice and always land on the right number?

CIF Research in London is part of the IFF International group. With operations running across 3 main branches (Germany, Italy and the UK), our focus is to provide international data collection services for Market Research in B2B and B2C projects, in a multitude of languages.

At CIF Research, we strive to always think outside of the box. For many years, Market Research has relied on the standard methods in order to recruit respondents. In a vast sea of “no’s”, interviewers face the challenge of finding a “yes”. CubeSurvey, launched by our parent company IFF International, has demonstrated that there is in fact room for improvement in how we approach fieldwork and that there is no need to gamble with cold calling.

A recent case study has provided our clients with an opportunity to better understand their audience. We set out to recruit a specific target (cigar enthusiasts), asking them to take part in a video interview in which they could sample a product. The process involved the respondents testing the product during the video interview, which created a more personalised and confidential discussion. We received a substantial amount of responses to our Facebook post from respondents eager to take part in the study and express their opinions. The turnaround time for this project was more than 60% quicker than it would have taken with a standard method.

CubeSurvey’s innovative approach to behavioural recruitment enables CIF Research and the IFF International Group to increase efficiency in fieldwork while allowing us to reach a worldwide, fresh and updated pool of respondents. We intend to expand the use of CubeSurvey to various industries, notably niche and hard to reach targets. Find out more at www.cifresearch.com.

Want to know more? Visit CIF at stand AV5, during the show. 

 

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