AURA - The biggest network for Clientside Insight Professionals

  1. AURA is a unique network of around 800 clientside research & insight professionals, run by its members for its members
  2. Their company members include Diageo, Sky, EE, John Lewis, Oxfam, Sport England, Rightmove and Leeds Building Society
  3. Annual company membership costs from just £1.50 a day and gives unlimited free access to five full day AURA seminars each year and AURA's annual conference and awards dinner
  4. AURA's lively member forum allows you to give and get advice from your peers on agencies, methodologies and best practice 24/7
  5. Be part of The AURAs – the research industry’s only peer awarded gongs celebrating the most impactful agencies and work of the last year
  6. Special interest groups for those working in Financial Services and International are available (small additional cost)

If you are interested in finding out more about AURA, please visit their website or email Tom Kerr, FMRS (info@aura.org.uk). For additional information, you can also download the AURA brochure below.



The AURA Agenda

9:45 - 9:50 - 'Engage Me' Introduction – Sarah Whiddett and Tim Steere (AURA)

9:50 - 10:00 - Welcome from Paul Lawson, Executive Director at Verve 

10:00 - 11:45 - Surviving as a 21st century insight leader: a practical workshop for more career success and business impact with Thomas Barta.

  • What makes you an effective and successful insight leader?
  • How can you achieve an even stronger voice in the C-suite?
  • This workshop isn’t about insight generation - it’s about how you as an insight professional can become more influential, and how you can turn research into company action

11:45 - 11:55 - ‪ REFRESHMENT BREAK

11:55 - 12:25 - Participating Not Responding by Berny McManus, Crowd DNA

12:25 - 12:50 - How to Win Friends and Influence People: Engaging publishing stakeholders with Audience Insight by Laura Bijelic, Penguin Random House

12:50 - 13:25 - ‪Think holistic. Think C.E.L – Paul Laver, One Minute To Midnight

13:25 - 13:40 - Q&A session with all our speakers

13:40 - 14:30 - LUNCH 


The Place for Networking & Knowledge Sharing 

AURA's events and seminars bring together the best speakers from both clientside members and agencies to talk about the most topical issues affecting our industry today.  Above all, AURA focuses on the practical applications of research and real-life case studies.  Recent seminars have covered topics ranging from Behavioural Economics, Ethnography, Creative Development, Stakeholder Engagement, VR and Automation 

AURA speakers share the ‘nuts and bolts’ of case studies, best practices, and methodologies with members sharing their successes and challenges along the way. They are a great learning opportunity and the seminars are supported by Q&A sessions and extensive breaks for networking, allowing members to delve into the detail and discuss what they have heard.

Members of Aura come from around the country and cover B2C and B2B brands large and small, so there’s the opportunity to share and learn from a wide variety of teams and businesses, often all facing similar challenges.

There is no other community like AURA's – where members have the opportunity to ask questions, give or receive advice, and share experiences both face to face at events and online via AURA's forum.

AURA also celebrates the very best in insight through their annual awards – The AURAs, where they award both clientside and agencies for their impactful research projects.




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