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Emotional Logic

Stand No. AV8

Studio 18, The Kiln, Hoults Yard, Walker Road
Newcastle
NE6 1AB
United Kingdom

Call us on 0800 334 5359

Human beings switch seamlessly between System 1 and System 2 thinking. When consumers come across your communication, research your products online or approach the supermarket shelf, they naturally switch between fast gut reactions and logical step by step thinking to derive a decision. 

Unlike other research techniques, Emotional Logic’s unique approach uncovers this interaction of implicit and explicit consumer reactions. We will help you discover not only how System 1 thinking impacts on your category. But also, how it interacts with System 2 thinking in real life consumer behaviour. Our range of tools has been developed to solve specific business challenges: Brand research, pack design, ad testing, innovation, web optimisation, customer satisfaction and in-store shopper research.

Get closer to real behaviour 

Our results are statistically proven to be more than twice as strongly linked to real consumer behaviour than other research methods. 

Award winning methodologies 

Our methodologies have won several major research awards including the Market Research Society Award 2018 for New Consumer Insight. 

Commercial impact 

Our projects deliver measurable results for our clients’ sales performance and income. 

Implicit research experts since 2007 

We have been at the forefront of implicit research for over a decade. As a result our tools are tried and tested and deliver consistent, high quality results. 

Fast, rigorous tools that deliver directly actionable results 

We offer you a set of tools that integrate implicit and explicit insights, are fast to deploy and deliver clear reports with directly actionable insight for your specific business challenge. 

Category Experience

  • FMCG
  • Charities
  • Home & Garden
  • Services
  • Retail
  • Automotive
  • Media
  • Public sector
  • Tourism & Travel
  • Luxury

Our clients include Jaguar Land Rover, Unilever, Hermes Investments, British Heart Foundation, Northumbrian Water, Hilton Hotels and Dennis Media.


If you are looking for a robust research process that delivers true new insight with directly actionable results then we would love to have a conversation with you. Pop by at AV 8 for a coffee and some cake.



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