Emotional Logic combines tried and tested market research tools with innovative techniques from neuro-science and psychology to help you understand real life consumer behaviour.
We have been delivering deeper consumer insight for clients such as Jaguar Land Rover, Unilever, Hilton Hotels and the British Heart Foundation in over 30 markets world-wide for more than 10 years.
Our techniques are statistically proven to be twice as strongly linked to actual behaviour. We can help you uncover not only how system 1 thinking impacts buying behaviour in your category – but also how it integrates with system 2 thinking in real life consumer decisions.
We can help you to:
• Understand consumer buying motivations
• Overcome psychological barriers to purchasing
• Maximise the subconscious impact of packaging and advertising
• Understand how your advertising works in the context of different media
• Optimise in-store activity to attract, engage and convert more shoppers
If you are looking for a robust research process that delivers true new insight with directly actionable results then we would love to have a conversation with you. You can find us in Agency Corner. There may also be cake.
Do you want to ensure you get a chance to speak to us on the day - book your meeting time here: https://calendly.com/apecher/insightshow