If you want to understand the real drivers of consumer behaviour you need to go beyond what is said in focus groups or surveys. We're not saying you shouldn't ask people what they think, but don't just ask. Our decisions are heavily influenced by factors outside of our conscious awareness.
Mindlab doesn't just ask people what they think, we find out how they feel. We have a range of both lab based and scalable on-line tools such as implicit testing to help you understand your customers better. Our virtual lab, allows you to test the subconscious quantitatively. You have instant access to millions of people globally.