About half our work is for brand owners, looking at responses to brand communications, and the
other half for media owners, looking at the effect of context on responses.
Our approach is both predictive and diagnostic. We combine world-leading neuroscience with many years' client side marketing experience, so we understand what's valuable and actionable for clients.
Our technology is proprietary, created by our very own Neuroscientists and our metrics of long-term memory encoding, correlating to future decision making and behaviour, alongside our emotional
measures drive best in class, unique, actionable insights generated from subconscious brain