Trump... Brexit... ¯\_(ツ)_/¯
Both highly visible tips of the similar icebergs faced by the market researcher...Can you base your work just on what people say they will do?
Access System 1 thinking. The automatic. The emotional. The subconscious.
Uncover those truths.
Avoid relying on the peer-pressured, post-rationalised, crowd-pleasing statements.
How? Through consumer-made, in the-moment videos.
Real people in the real place of use.
Uncover the behaviours and true emotions that come with them.
Lift some lids. Pull back those curtains. And truly see what’s hidden under those mental mattresses.